Course Information
Schedules
- 2 Dec 2024 (Mon) 9:00 AM - 6:00 PM
- 3 Dec 2024 (Tue) 9:00 AM - 6:00 PM
Registration period
4 Nov 2024 (Mon) - 1 Dec 2024 (Sun)
Price
HKD 800
(HK$8,000
Group Discount: HK$400 less per person
(For a total of 2 or more participants enrolling the same intake of the programme at the same time)
Service Industry Discount: HK$600 less for each participant
To support the service industry, a discount of $600 is offered to service industry practitioners.
(WhatsApp your Training Concierge at 5225 7721))
(HK$8,000
Group Discount: HK$400 less per person
(For a total of 2 or more participants enrolling the same intake of the programme at the same time)
Service Industry Discount: HK$600 less for each participant
To support the service industry, a discount of $600 is offered to service industry practitioners.
(WhatsApp your Training Concierge at 5225 7721))
Course Level
Study Mode
Duration
16 Hour(s)
Language
Cantonese
Location
3/F, Tower 2, South Seas Centre, 75 Mody Road, Tsim Sha Tsui, Kowloon
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Course Overview
What is a Design Sprint?
A Design Sprint is a streamlined innovation process specifically developed to tackle business challenges and enhance user experiences efficiently. Leading innovative companies, including 3M, Airbnb, HSBC, Prudential, H&M, and Samsung, have successfully implemented Design Sprint to enhance their products and services.
Originating from Google Ventures, it combines essential aspects of design thinking and agile methodologies. This approach emphasizes user-centered design, ensuring that solutions are tailored to meet actual user needs. It incorporates an agile ‘sprint’—a concentrated, intensive period dedicated to achieving precise objectives.
Design Sprint are highly effective for rapidly validating business values and improving user experiences in both new and existing projects.
Four major di erences between Design Thinking and Design Sprint
Design Thinking and Design Sprint are methodologies tailored for di ering project needs in product and service development.
Why are Design Sprint indispensable for every innovation project leader?
Design Sprint are essential because they confront a fundamental challenge in today’s solution-driven world: while generating new ideas is easy, evaluating their potential impact and ensuring customer engagement before market launch is not. This methodology enables enterprises to quickly identify user concerns and test new ideas, validating these insights within just few days.
As a result, Design Sprint not only boost corporate innovation effectiveness but also significantly reduce the risk associated with new initiatives, making them a critical strategy for any organization aiming to stay competitive and responsive in a dynamic market environment. Recent business research indicates that innovation teams using AI-Powered Design approaches can reduce project timelines by up to 44%
Who needs to equip the techniques of Design Sprint?
Business Managers: They leverage Design Sprint to swiftly validate and refine products, driving revenue and market share by aligning closely with market demands.
Marketing Managers: Design Sprint allow them to quickly test and adjust campaigns, ensuring alignment with customer expectations and achievement of marketing goals.
Corporate Strategists: They use Design Sprint to evaluate new business models and strategies, confirming their fit with long-term objectives.
Entrepreneurs: Founders utilize Design Sprint to test and enhance business ideas, securing funding through proven market-ready concepts.
Class Size: Maximum 36 participants
What You’ll Learn
Program Content
Day One
Lesson 1: Overview of the Design Sprint Methodology
- Grasp foundational principles of Design Thinking and the Design Sprint approach.
- Understand the critical role of AI-Powered Design Sprint in product development.
- Define roles and responsibilities within a Design Sprint team.
Lesson 2: Discover the Comprehensive Needs of Users and Key Stakeholders
- Formulate human-centered questions with AI for effective design research.
- Conduct empathy interviews to deeply understand user experiences and emotions.
- Employ sense-making techniques to uncover user values and norms.
Lesson 3: Define Critical Success Factors for Directing Innovation Projects
- Use Persona mapping to analyze unmet, hidden, and potential user demands.
- Transform user concerns into mutually beneficial innovation opportunities.
- Prioritize innovation opportunities that align with corporate business objectives.
Lesson 4: Generate Innovative Solutions Addressing Major Customer Concerns
- Apply co-creative ideation methods to develop multi-dimensional new ideas.
- Foster breakthrough ideas using fresh perspectives and open-minded approaches.
- Select ideas that balance user needs, business objectives, and ESG considerations.
Day Two
Lesson 5: Execute and Test the Initial Prototype in 2D
- Construct a basic 2D prototype that integrates key features from identified solutions.
- Conduct user testing to gather feedback on prototype performance and user experience.
- Analyze test results to identify areas for further refinement.
Lesson 6: Develop and Assess the Second Prototype in 3D
- Update the prototype’s hypothesis and value propositions based on user feedback.
- Transition from 2D to 3D prototyping using various AI techniques.
- Perform detailed user testing to evaluate the 3D prototype’s performance.
Lesson 7: Create and Evaluate Interactive Prototypes in the Third Round
- Develop an interactive prototype to enhance dynamic user engagement.
- Employ AI-powered testing methods to evaluate user interactions meticulously.
- Synthesize feedback to refine the design in preparation for launch.
Lesson 8: Synthesize Feedback from Testing Phases and Strategize for Product Launch
- Compile and analyze feedback across all prototyping phases.
- Develop a comprehensive product improvement plan based on testing insights.
- Design the action plan for further ideation and criteria for product launch.
