To arrive at a given destination you need a roadmap. In the same way every successful marketing activity requires a plan to succeed. This course addresses the marketing needs of freelancers, small business owners and marketing professionals to envisage and write an effective marketing plan. You will learn how to collate and analyse your existing market, spot new opportunities, attract the best marketing team, create the marketing components, strategies and implementation plans for your business success.
What You’ll Learn
Know your customers. Understand your market and competition. Have a compelling marketing message. Determine your marketing mediums and budget. Know how to get new customers and retain existing customers