Course Information
Schedules
- 30 Jun 2024 (Sun)
Registration period
7 Feb 2024 (Wed) - 30 Jun 2024 (Sun)
Price
HKD 380
Course Level
Study Mode
Duration
1 Hour(s)
Language
Cantonese
Location
HKPC Building 78 Tat Chee Avenue Kowloon
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Course Overview
Introduction
“The Customer Experience (CX) is the next competitive battleground.” Global leading brands have already shifted their focus from competing on latest advancing hardware products, to offer more seamless, usable and accessible customer experience throughout the customer journey of their products and services.
Customer Experience (CX) is becoming more important than ever in the business market. By identifying the pain points of the customer, brands are competing on developing better User Experience (UX) and User Interface (UI) from the customers’ standpoint to meet their needs and expectations.
In this 1-hour training, you will learn the latest knowledge and concepts of marketing in the digital era and equip with the necessary skills and mindset to develop User Experience (UX) and User Interface (UI).
Join now to enhance the Customer Experience (CX) and lead your products and services to greater success!
What You’ll Learn
Learning Outcomes
What does it mean by good customer experience
Why is CX more important than ever, in the perspective of customers, businesses and the overall contemporary climate of Experience Economy
Understand what are 4P, 4C and 4E in marketing and their correlations
Understand the differences between User Experience (UX), User Interface (UI) and Customer experience (CX)
What is a good UX and the Design Thinking Process?
Course Outline
1. Why Customers’ Experience is so Important
In the customer’s angle
Understand what is 4P, 4C and 4E in marketing and their correlation
In the business angle
“Buy, Say and Stay” concept
In the overall contemporary climate
Experience economy
2. Customer Experience (CX) vs User Experience (UX)
3. User Experience (UX) vs User Interface (UI)
Good UX
B.A.S.I.C. UX
Usability, accessibility
UX Design Thinking Process
Customer journey
