Hong Kong Management Association

Certificate in Effective Business Writings

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Course Information

Schedules
  • 31 Oct 2024 (Thu) - 19 Dec 2024 (Thu) 7:00 PM - 10:00 PM
Registration period
12 Aug 2024 (Mon) - 30 Oct 2024 (Wed)
Price
HKD 4,200
(Tuition fee for Members:HK$3,700
Tuition fee for Non-members:HK$4,200)
Course Level
Study Mode
Duration
24 Hour(s)
Language
Cantonese
Location
The Hong Kong Management Association 14/F Fairmont House 8 Cotton Tree Drive Centra
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Course Overview

INTRODUCTION
The purpose of business writing is to motivate addressees into taking the actions required by the writer. If this purpose is not achieved, the writing becomes unsuccessful. In today’s business environment, enterprises face unprecedented cut-throat competitions. To survive and to succeed are certainly not easy by any standards, and yet enterprises have no choice but to face the harsh reality head-on. One of the effective means to ensure survival and success is to be fully capable of producing business writings that are clear and effective, and that can lure potential customers into taking the actions desired.

Hong Kong today faces a difficult situation where the standard of English is commonly lower than before. Many writers of English produces letters, emails, memos that are strewn with grammatical mistakes and obscured expressions with the result that such correspondences end up in creating misunderstanding or even no understanding. Such, of course, is lamentable. In view of the prevailing situation, the HKMA organizes this course with the ultimate view to improving the overall English
proficiency of the participants, thereby making them more effective in their work, and preparing them for advancement in their career.

What You’ll Learn

CONTENTS

1. INTRODUCTION

2. SALIENT AND IMPORTANT ISSUES IN GRAMMAR

3. CORRECTING INCORRECT EXPRESSION

4. PRODUCING EFFECTIVE SENTENCE PATTERNS

5. WRITING EFFECTIVE REPORTS

6. MINUTES OF MEETINGS

7. HOW TO PRODUCE A PROPOSAL

8. EFFECTIVE ORGANIZATION AND PRODUCTION OF:


Skills covered in this course


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