Hong Kong Management Association

Executive Certificate in Design Thinking for People Development - Managing People with Creativity

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Course Information

Schedules
  • 25 Oct 2024 (Fri) - 22 Nov 2024 (Fri) 7:00 PM - 10:00 PM
Registration period
12 Aug 2024 (Mon) - 12 Oct 2024 (Sat)
Price
HKD 4,000
(Tuition fee for Members: HK$3,500 ; Tuition fee for Non-members: HK$4000
Group Discount: HK$100 each (For two or more participants making payments on this course together)
)
Study Mode
Duration
1 Month(s)
Language
Cantonese, English
Location
3/F, Tower 2, South Seas Centre 75 Mody Road Tsim Sha Tsui
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Course Overview

Let our audience to have training with hands-on session takes the participants through the design thinking journey of – “What Is?”, “What If?”, “What Wows?”, and “What Works?” for employees and business outcomes. It helps to understand design thinking and how if differs from conventional problem-solving techniques. During the training sessions, it applies design thinking tools and techniques to real-life situations and co-create solutions with relevant stakeholders to enhance employee experience and humanize the workplace. Course content is empathized with employees and uncover their UNMET, UNARTICULATED or UNDREAMT needs.

What You’ll Learn

A. Design Thinking Basic ( 設計思維基礎 )

1. 5 stages of Design Thinking ( 設計思維五步法 )

  • 1. History and characteristics
  • 2. Empathy
  • 3. Define
  • 4. Ideate
  • 5. Prototype
  • 6. Test

2. Design thinking practices ( 設計思維練習 )

  • 1. Various approaches to design thinking
  • 2. Stanford d.school model
  • 3. Hands-on workshop incorporating: d.school process, personas, empathy mapping
  • 4. Enhanced insights and observations
  • 5. User research, Interviewing, Presenting results
  • 6. Crafting a compelling vision 4C’s model, Storytelling, Creating the desire for action
  • 7. Digital methods for rapid prototyping
  • 8. Exercise and discussion

B. Organisation Change through Design thinking ( 設計思維應用於人力資源變革 )

1. Design thinking for HR and Talent Innovation( 運用設計思維尋找合適人才 )

  • 1. Identify weakest link in operation
  • 2. Demand & supply in people market
  • 3. How to recruit innovative candidate
  • 4. Learning people from social media
  • 5. Case study on recruitment process
  • 6. Discussion on innovative recruitment process

2. Design Thinking for Staff Retention Excellence( 運用設計思維保留公司人才 )

  • 1. Identify key factors driving positive employee experience
  • 2. Identify the needs for change
  • 3. Where to start if you want to begin this transformation
  • 4. Case study on incentive schemes and staff retention program
  • 5. Discussion on retention experience

C . Creativity Management and Knowledge via Design Thinking ( 透過設計思維為企業保持創新和保留知識 )

1. Continuous evaluation and improvement of work efficiency ( 持續性的工作效率評估和改善 )

  • 1. Six thinking roles for HR professionals
  • 2. The role of design thinking in Improving Organizational Culture
  • 3. Create culture of collaboration
  • 4. Design thinking cultivates ideation
  • 5. Encourages (and Requires) productive failure
  • 6. Case study

2. Maintain core employees by continuous business reprocessing engineering ( 企業流程再造中保留核心成員 )

  • 1. Importance of continuous listening
  • 2. Personalised goal setting forms & balance score card
  • 3. Design and share the continuous evaluation scheme
  • 4. Case study


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