Course Information
Schedules
- 13 Dec 2024 (Fri) - 10 Jan 2025 (Fri) 7:00 PM - 10:00 PM
Registration period
30 Aug 2024 (Fri) - 13 Dec 2024 (Fri)
Price
HKD 5,000
Course Level
Study Mode
Duration
12 Hour(s)
Language
Cantonese
Location
-
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Course Overview
全球著名人工智能研究實驗室OpenAI於2022年11月底推出生成式AI（GenerativeArtificialIntelligence）工具「ChatGPT」，展現上知天文、下知地理的超凡對答表現，短短兩個月內已吸引全球逾1億用戶使用，成為科技史上用戶增長最快的網上應用程式。因此，2023年已被視為生成式AI的大爆發元年！
活用ChatGPT強化營銷競爭力
各行各業現已爭相引入生成式AI技術以提升營運效率，預計ChatGPT的價值也將愈發體現於數碼營銷應用上，譬如協助執行SEO優化、啟發網誌選材靈感、撰寫社交媒體貼文、甚至製作網店產品介紹內容等。
在AI輔助下，營銷人員可以在短時間內製作出獨特且能引起共鳴的文案內容，不但有助改善公司形象，提升品牌認知度（BrandAwareness），更可以協助品牌有效推出高轉換率（ConversionRate）的推廣活動。
掌握AI助你職場之路走得更遠
國際市調機構Gartner的策略性技術趨勢報告預測，及至2025年生成式AI產製的內容，將佔全球數碼內容10%。同時，參照Gartner提出的技術成熟度曲線（GartnerHypeCycle），生成式AI現正邁向主流市場應用的高峰期。因此，未來世界未必是AI取代人類，而是那些懂得用AI輔助工作的人取代不懂用AI的人。
想知道如何運用AI來強化數碼營銷技能，提升職場競爭力？
Fevaworks為大家精心打造【CertificateinChatGPTforMarketing&Ecommerce】課程，教導你如何寫出有效的AI提示詞（Prompts），驅使ChatGPT輔助創作文案內容，並應用於不同的數碼營銷策略，包括：搜尋引擎優化（SEO）、內容行銷（ContentMarketing）、社交媒體推廣（SocialMediaMarketing）、數碼廣告（DigitalAdvertising），以及電子商務營銷（EcommerceMarketing）等，讓你在AI主導的數碼轉型浪潮中，可以想追求更好的職場生涯。
本課程適合以下對象進修：
1.想增加網頁流量的網站管理人
2.想提高網店生意額的老闆
3.想自我增值、培養新技能的行政人員
4.想運用創意文案進行推廣的數碼營銷人員
5.曾修讀CertificateinDigitalMarketing、想用ChatGPT強化數碼營銷競爭力的學員
6.曾修讀CertificateinContentMarketing&SocialMediaStrategy、想用ChatGPT協助文案創作的學員
What You’ll Learn
Module 1: Introduction to ChatGPT and AI Prompts
- What is Generative Artificial Intelligence (AI) and How OpenAI ChatGPT Works
- How toRegister OpenAI Account and Interact with ChatGPT for Marketing Purposes
- Understand AI Prompts and How to Talk to ChatGPT
- Write Effective AI Prompts that Generate Insightful and Unique Responses from ChatGPT
- Understand Other ChatGPT-liked Chatbots including Microsoft Bing Chat, Google Bard, and Quora Poe
- Discuss Ethical Considerations for Using Generative AI in Digital Marketing
Module 2: ChatGPT Usage for Search Engine Optimization (SEO)
- Prompt ChatGPT to Cluster Keywords based on Marketing Funnel Stages & Search Intents
- Craft Compelling Title Tag and Meta Description with the Aid of ChatGPT
- Optimize Web Content with ChatGPT to Produce High-quality Copy that Ranks on Higher on Search Engine Result Page (SERP)
- Use ChatGPT to Help Implement Basic Technical SEO Tactics
- Leverage ChatGPT to Backlink Outreach Strategy and Find Popular Websites in Your Niche
Module 3: ChatGPT Usage for Content & Social Media Marketing
- Use ChatGPT to Perform Content Research and Generate Topic Ideas that Ensure Your Content Dazzles Your Audience
- Leverage ChatGPT to Conjure Up Rock-solid Outlines that Lay the Groundwork for Your Articles and Blog Posts
- Request ChatGPT to Lend a Helping Hand in Proofreading & Polishing Your Content
- Utilize ChatGPT to Build Different Types of Long-form Content like Blog Posts and E-books
- Prompt ChatGPT to Spark Social Media Post Ideas and Whip Up the Engaging Captions for Instagram, Twitter, or Facebook
- Command ChatGPT to Create Mesmerizing Subject Lines and Email Copy that Bewitch Your Subscribers
Module 4: ChatGPT Usage for Ecommerce Marketing & Advertising
- Prompt ChatGPT to Identify Ecommerce Market Opportunities & Trends
- Request ChatGPT to Assess Ecommerce Competitor Marketing Tactics & Product Offering
- Utilize ChatGPT to Explore Audience Demographics for Your Products and Segment Your Customer
- Leverage ChatGPT to Produce Catchy Ecommerce Product Name & Persuasive Product Descriptions
- Use ChatGPT Prompt for Building Conversion-worthy Ecommerce Landing Pages
- Command ChatGPT to Create Compelling Facebook Ads & Google Ads that Get Your Promotion Message and Drive More Conversions
Note: The course outline is subject to change based on the needs and requirements of the students and the latest updates in the market.
