Course Information
Schedules
- 20 Nov 2024 (Wed) - 18 Dec 2024 (Wed) 7:00 PM - 10:00 PM
Registration period
30 Sep 2024 (Mon) - 18 Dec 2024 (Wed)
Price
HKD 4,000
(FEE
HKMA Member: HK$3,500
Non-member: HK$4,000
Early bird discount:HK$400 less per person
(Tuition fee received on or before 6 November 2024))
(FEE
HKMA Member: HK$3,500
Non-member: HK$4,000
Early bird discount:HK$400 less per person
(Tuition fee received on or before 6 November 2024))
Study Mode
Duration
15 Hour(s)
Language
Cantonese, English
Location
Dr Kennedy Y H Wong Management Development Centre The Hong Kong Management Association 1/F First Commercial Building 33-35 Leighton Road Causeway Bay
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Course Overview
INTRODUCTION
“External Dynamics” embarks on an explorator y path,
revealing how AI transforms the landscape of branding and
customer experiences. It is an insightful exploration into using
AI to revolutionize external business facets, elevating brand
presence and reshaping customer interactions in today’s
digital-driven market.
WHY STUDY THIS COURSE?
This course is tailored for marketing leaders, CX strategists,
and business innovators who are keen to integrate AI into
their branding and customer engagement strategies. It
provides a comprehensive view of how AI can be harnessed
to not only enhance customer interactions but also to
reimagine brand narratives in ways that resonate in a digitally
connected world.
BENEFITS OF COMPLETING THIS COURSE:
Upon successful completion, participants will acquire an
advanced skill set in applying AI to transform brand and
customer experiences. They will gain the expertise needed to
lead their organizations through the complexities of a digital
marketplace, using AI to create impactful, memorable brand
stories and customer journeys that set them apart from the
competition.
What You’ll Learn
Every Wednesday evening from 7 pm to 10 pm
Session A: Dynamic Branding with AI
• Unpacking the concept of dynamic branding in the digital era.
• Utilizing AI for deep market insights and brand positioning.
• Strategies for AI-driven brand differentiation and identity development.
• Leveraging AI for real-time brand perception monitoring.
• AI tools for creating targeted and personalized brand messaging.
• Understanding the role of AI in adaptive brand strategy.
• Case Study: AI’s transformative role in a leading brand’s positioning.
Session B: Revolutionizing CX with AI
• Exploring AI’s role in creating customer-centric experiences.
• Utilizing AI to personalize and enhance customer journey touchpoints.
• AI in predicting customer needs and behavior for improved service.
• Strategies for implementing AI-driven customer support systems.
• AI’s impact on customer feedback collection and analysis.
• Innovating CX strategies with AI’s predictive capabilities.
• Case Study: Transformation of CX through AI-enabled strategies.
Session C: AI-Enhanced Content Marketing in Brand Strategy
• Understanding the role of content marketing in modern brand strategy.
• Utilizing AI for innovative content creation, including text-to-image and text-to-video transformations.
• Strategies for using AI to generate engaging, targeted content tailored to audience preferences.
• AI’s impact on enhancing brand storytelling through dynamic content formats.
• Leveraging AI for content personalization and customer engagement.
• AI tools for analyzing content effectiveness and audience response.
• Case Study: Use of AI in revolutionizing its content marketing strategy
