Course Information
Schedules
- 9 Nov 2024 (Sat) - 30 Apr 2026 (Thu)
Registration period
30 Sep 2024 (Mon) - 24 Oct 2024 (Thu)
Price
HKD 102,500
(Tuition fee
HK$102,500
HK$97,500 (submit application before September 30, 2024))
(Tuition fee
HK$102,500
HK$97,500 (submit application before September 30, 2024))
Study Mode
Duration
18 Month(s)
Language
English
Location
The Hong Kong Management Association 16/F Tower B Southmark 11 Yip Hing Street Wong Chuk Hang
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Course Overview
Course Overview
An exciting opportunity to develop your professional skills and managerial capabilities, this MA course offers a combined curriculum that will significantly enhance your skillset to become leading brand, design and innovation managers.
The course encourages you to consider the value of branding in today’s competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important, and this is where UCA’s bespoke MA Design, Innovation and Brand Management course steps in to help future leaders develop one-of-a-kind products and fresh campaign strategies.
What You’ll Learn
Programme
- Behavioural Studies & Consumption
- Creative Thinking
- Digital Marketing Analytics
- Global Creative Industries
- Human-centred Innovation & Design
- Marketing, Design & Communications
- Principles of Advertising
- Products & Prototyping
- Masters Project
| Module | Credits | Assessment Components |
| Research and Communication | 40 | Portfolio |
| Creative Thinking | 20 | Written assignment and Oral Assessment |
| Professional Practice | 20 | Portfolio |
| Product & Prototyping | 40 | Portfolio |
| Final Project | 60 | Portfolio and Written report |
| Total: | 180 |
100% coursework, no examinations.
Module Description
Research & Communication
(40 credits)
This unit enables students to undertake a focused and rigorous investigation into the purpose and process of research at postgraduate level within the field of Design, Innovation & Brand Management. Students will define, articulate and criticallyreflect upon the research concerns of their own practice during this unit.
Professional Practice
(20 credits)
Both theory and practice are embedded within this unit, and alongside the practice-based projects and connections, students will undertake a comprehensive investigation into the social, economic, political and cultural contexts of the discipline through a series of assignments.
Creative Thinking
(20 credits)
This unit introduces definitions and concepts of creativity. It allows students to explore what creativity is and reflect on methods of creativity with concepts of taste, consumer need, as well as user interface. Throughout this unit students will be required to implement creative processes using various techniques connected with the development of creative skills.
Product & Prototyping
(40 credits)
This unit will focus upon self-directed practice in which students will define and develop individual rationales and methods of working aimed at identifying, positioning and pre- realizing the Final Project. Research and practice will be directed and guided by a Literature Review and Project Proposal in which students negotiate and review practice with tutor. Prototyping ideas and concepts will allow you to build, visualize, learn, prove, and test design outcomes.
Final Project
(60 credits)
The Final Project is the culmination of students’ studies and will form an exposition of the central
ideas and concepts developed throughout the MA programme. The aim of the Final Project is to
demonstrate your professional acumen and efficiency, social awareness and be integrated within an
economic, social and cultural context. As such, it is an opportunity to resolve previous projects and demonstrate evidence of advanced conceptual, theoretical, and technical capability over a period of
self-directed study.
Graduation requirements
Upon successful completion of all 5 modules (total 180 credits), a Master of Arts Design, Innovation and Brand Management will be awarded by the University for the Creative Arts.
