Course Information
Registration period
30 Sep 2024 (Mon) - 8 Dec 2024 (Sun)
Price
HKD 1,150
(Tuition fee for Members: HK$1,050
Tuition fee for Non-members: HK$1,150)
(Tuition fee for Members: HK$1,050
Tuition fee for Non-members: HK$1,150)
Course Level
Study Mode
Duration
3 Month(s)
Language
English
Location
-
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Course Overview
A business’s success depends on the quality of its external communication; a business executive’s success depends on the quality of his or her communication skills. In short, a mastery of effective business writing means the success of your company and yourself, so it is imperative that writing skills be improved in order to save valuable time and enhance efficiency. Good writing will certainly impress your clients and foster a positive image of your company.
This course is designed for executives who feel that they would better transmit and organize their ideas if their writing skills were refined. It will focus on common errors encountered in writing and emphasis will be placed on the flow of logic and ideas. Step-by-step guidelines, together with comprehensive and practical cases, will be suggested.
Finally, it will teach participants what is good communication and how to achieve it. It is an all-round package which examines different aspects and requirements of writing in a business environment.
What You’ll Learn
CONTENTS
1. PRINCIPLES OF EFFECTIVE BUSINESS WRITING
a. Main Characteristics of Effective Communication
b. Essentials of Good Writing
c. Organization of a Piece of Good Writing
d. Planning your Message
e. Format of your Message
2. LANGUAGE FOR EFFECTIVE WRITING
a. Choosing Words
b. Developing Sentences
c. Forming Paragraphs
d. Tones and Style
e. Officialese and Cliches
3. WRITING LETTERS & IN-HOUSE MEMORANDA
a. Essentials of Writing Letters
b. Checklist for Evaluating Letters and Memoranda
c. Top-down Approach v. Tell-a-story Approach
4. WRITING REPORTS
a. Four Stages in Writing Reports
b. Feasibility Studies
c. Logic and Expressing Opinions
5. WRITING DOCUMENTS
a. Paperwork for Meetings
b. How to Write Proposals
6. VISUAL AIDS
a. What are Visual Aids?
b. Effective Use of Visual Aids
7. EFFECTIVE BUSINESS WRITING
a. How to Convey Good News
b. How to Convey Bad News
c. How to Convey Persuasive Messages
8. CASE STUDY
