Course Information
Schedules
- 6 Dec 2024 (Fri) 9:30 AM - 5:00 PM
Registration period
6 Nov 2024 (Wed) - 5 Dec 2024 (Thu)
Price
HKD 3,000
Course Level
Study Mode
Duration
1 Day(s)
Language
Cantonese, English
Location
HKPC Building 78 Tat Chee Avenue Kowloon
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Course Overview
Generative AI is a branch of artificial intelligence that involves using algorithms to generate new and unique data. People can create original content such as images, videos, and music by using Generative AI. This technology has a wide range of applications in various industries, including marketing, entertainment, and design. By leveraging Generative AI, businesses can create personalised content that resonates with their target audience, leading to increased engagement and conversion rates.
Course Description
This 1-day course introduces Generative AI and showcases its practical applications in creating visually stunning advertisements, compelling narratives, and personalised content. Participants will learn the fundamentals of AI and gain hands-on experience through practical exercises and demonstrations, enabling them to master Generative AI techniques easily.
What You’ll Learn
Course Outline
Module 1: Introduction to Generative AI
- Understanding the basic of artificial intelligence and machine learning
- Empathetic the fundamentals of Generative AI and its applications in creative fields
- Exploring the impact of Generative AI on trailer making, social media videos, and marketing promotion
Module 2: Elevating Marketing Promotion Image with Generative AI
- Transforming marketing campaigns with the power of Generative AI
- Creating visually stunning advertisements, personalised content, and interactive elements to captivate target audiences
- Analysing successful marketing promotion campaigns that utilised Generative AI techniques
Module 3: Crafting Compelling Film Trailers with Generative AI
- Techniques for generating captivating visuals, immersive soundtracks, and compelling narratives using AI algorithms
- Integrating Generative AI seamlessly into the trailer production workflow
- Case studies and analysis of successful trailer campaigns utilising Generative AI techniques
Module 4: Engaging Social Media Videos with Generative AI
- Leveraging Generative AI to create short and impactful videos for social media platforms
- Techniques for generating eye-catching visuals, dynamic animations, and personalised content through AI-driven approaches
- Optimising videos for various social media platforms and understanding audience preferences
Module 5: Hands-on Projects and Practical Exercises
- Applying the knowledge gained throughout the course to create your own trailer, social media video, and presentation using Generative AI techniques
- Receiving guidance, feedback, and support from experienced instructors and fellow participants
- Q & A and about Legal Law concern
