Course Information
Schedules
- 30 Apr 2024 (Tue)
Registration period
17 Jan 2024 (Wed) - 30 Apr 2024 (Tue)
Price
HKD 4,000
(HKMA Member: HK$3,500
Non-member: HK$4,000
Early bird discount:HK$400 less per person
(Tuition fee received on or before 16 April 2024)
Group Discount: HK$200 each
(For two or more participants making payments on this course together))
(HKMA Member: HK$3,500
Non-member: HK$4,000
Early bird discount:HK$400 less per person
(Tuition fee received on or before 16 April 2024)
Group Discount: HK$200 each
(For two or more participants making payments on this course together))
Course Level
Study Mode
Duration
1 Month(s)
Language
Cantonese, English
Location
HKMA Li Ka-shing College of Professional & Continuing Education, 8 Hoi Wang Road Mongkok (West) KOWLOO
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Course Overview
Consumers are bombarded by information in this digital era. Finding a way to grab the attention of the target audience and establish a long-term relationship are challenges many modern marketers face. Content Marketing offers an effective and sustainable channel to deliver your brand’s message and to grow your business with a solid foundation. This course is designed to give you a thorough understanding of this powerful tool and the related processes and tools to master the concepts and skills and stay competitive in this new economy.
What You’ll Learn
CONTENTS
• Synergy of marketing and content marketing
• Content Marketing vs Traditional Marketing
• Defining Your Target Audience
• Turning Boring Features into Irresistible Benefits
• How to create a successful video marketing strategy
• Commonly used Tools & Services for Content Creators
• How Content Marketing can help you rank high on Google
• Walking through a typical Content Marketing Campaign
• Measuring Your Content Marketing Results
• Analyzing and optimizing your content
• Cases studies of Content Marketing
• A content marketing checklist for digital marketers
