Course Information
Schedules
- 11 Jul 2025 (Fri) 7:00 PM - 10:00 PM
Registration period
25 Feb 2025 (Tue) - 2 Apr 2025 (Wed)
Price
HKD 92,500
(Tuition feeHK$92,500
)
(Tuition feeHK$92,500
)
Study Mode
Duration
16 Month(s)
Language
English
Location
Central
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Course Overview
Overview
With rapid developments in digital technologies, managing the dynamic interactions between organisations and their stakeholders is an exciting yet challenging task for marketers. This course has been designed to explore and develop innovation approaches to digital marketing. It is theoretically robust with an emphasis on applied critical thinking and analysis. On this digital marketing route of our Marketing Masters, you will take specialist modules in Digital Marketing Strategy and Managing Big Data.
Who should apply?
This MSc Digital Marketing programme provides a comprehensive study of core marketing principles, with additional focus on digital issues, enabling you to prepare for a career in digital marketing or equip your business with the latest digital marketing strategy. We seek to maximise your opportunity to put digital marketing theory into practice through the use of relevant case studies and projects. The focus of this course is the development of the applied digital marketing leaders of tomorrow.
What You’ll Learn
STUDY SCHEDULE
Each 30-credit module will generally have a nine-ten week study schedule as follows:
Week 1
Online Lecture
Friday
(7pm-10pm)
Week 2
Face-to-face Teaching
Saturday
(2pm-10pm)
Face-to-face Teaching
Sunday
(10am-5pm)
Week 3
Face-to-face Teaching
Wednesday
(7pm-10pm)
Face-to-face Teaching
Friday
(7pm-10pm)
Face-to-face Teaching
Saturday
(2pm-10pm)
Face-to-face Teaching
Sunday
(10am-5pm)
Week 4 Self-study, Revision and
Coursework
Week 5
Online Lecture
Friday
(7pm-10pm)
Week 6
Online Assessment Workshop
Friday
(By Appointment)
Weeks 7-9 Self-study, Revision and
Coursework
Week 10 Submission of Coursework
Each 15-credit module will generally have a five week study schedule as follows:
Week 1
Online Lecture
Friday
(7pm-9pm)
Week 2
Face-to-face Teaching
Friday
(7pm-10pm)
Face-to-face Teaching
Saturday
(2pm-10pm)
Face-to-face Teaching
Sunday
(10am-5pm)
Week 3 Self-study, Revision and
Coursework
Week 4
Online Assessment Workshop
Friday
(By Appointment)
Week 5 Submission of Coursework
Detailed schedule for each intensive seminar will be advised in due course.
Skills covered in this course
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