Course Information
Registration period
Year-round Recruitment
Price
HKD 10,750
(Tuition Fee HK$10,750 per credit)
(Tuition Fee HK$10,750 per credit)
Course Level
Study Mode
Duration
2 Year(s)
Language
Cantonese
Location
-
Certificate
- Available
- *The delivery and distribution of the certificate are subject to the policies and arrangements of the course provider.
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Course Overview
Course Description
This programme is suitable for:
- those who are interested in starting or further developing their business careers in marketing;
- those who intend to improve their analytical skills in making marketing decision;
- those who plan to pursue higher academic qualifications such as a PhD programme;
- those who have a strong background in a professional area (e.g. finance, engineering) but still want to enhance their understanding of customer behaviour and grasp more market opportunities to expand their businesses.
This programme is designed to nurture marketing professionals and entrepreneurs. After completing this programme, students should be able to:
- acquire advanced knowledge of marketing philosophy, principles and techniques;
- develop critical awareness of contemporary strategic marketing issues from international perspectives;
- apply analytical tools including state-of-the-art software commonly used in marketing to respond operationally in dynamic, complex marketing environments and to make sound marketing decisions;
- develop a keen social conscience, through application of high ethical standards in the field of marketing.
What You’ll Learn
Course Description
Core Courses (total 18 credit units)
- Marketing Strategy and Planning*
- Consumer/Buyer Behaviour*
- Applied Marketing Research*
- Marketing Innovation and Practicum
- Advanced Marketing Analytics*
- Marketing Engineering*
Electives # (minimum 12 credit units)
- Strategic Retail Management
- Chinese Business Culture and Marketing
- Financial Services Marketing
- Global Marketing
- Digital Marketing
- Social Media Marketing
- Customer Relationship Management
- Advertising and Integrated Marketing Communications
- Strategic Marketing
- Brand Marketing*
- Advanced Marketing Practices
- Managing Services and Experiences
Students may also consider taking any other master's courses offered by Departments under College of Business as electives; however, course(s) chosen are subject to the Programme Director’s approval (maximum 3 credit units).
* CEF reimbursement courses
# The Elective list will be offered subject to student demand and staffing constraints.
