Hong Kong Management Association

Certificate Course on Effective Business Writings
精通英語寫作證書課程

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Course Information

Schedules
  • 9 Apr 2021 (Fri) - 11 Jun 2021 (Fri) 7:00 PM - 10:00 PM
Registration period
12 Jan 2021 (Tue) - 2 Apr 2021 (Fri)
Price
HKD 3,600 CEF Reimbursable
(1st instalment: HK$1200
2nd instalment: HK$1200
3rd instalment: HK$1200
Participants are required to settle the payment of the first instalment before the commencement of the programme (i.e. 1 April the second and third instalment on or before 23 April and 14 May respectively. Participants who submit the bank receipt are requested to write their name, mobile phone number and course enrolled on the back of the original copy of the receipt.)
Course Level
Study Mode
Duration
30 Hour(s)
Language
English
Location
8 Hoi Wang Road Mongkok (West)
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Course Overview

Overview
 

The purpose of business writings is to motivate addressees into taking the action required by the writer. If this purpose is achieved, business writings are said to be result-oriented. If this purpose is not achieved, then the business writings become unsuccessful.

In today’s environment, enterprises face unprecedented cut-throat competitions. To survive and to be successful are certainly not easy by any standards, and yet enterprises have no choice but to face the harsh reality head-on if they wish to survive and to be successful. One of the effective means to ensure survival and to success is to be fully capable of producing business writings that are clear and effective, and that can lure potential customers into taking the action desired. Hong Kong today faces a difficult situation where the standard of English is indeed low compared with that of the fifties and sixties. Many writers of English produces correspondences, emails, memoranda etc that are strewn with grammatical mistakes and obscured expressions with the result that such correspondences end up in creating misunderstanding or even no understanding. Such, of course, is lamentable.

In view of prevailing situation, the HKMA has decided to run this course with the ultimate view to improving the overall English proficiency of participants, thereby making them more effective in their work, and thereby preparing them for advancement in their career.

What you'll learn

CONTENT

1. INTRODUCTION
- The Purpose and Concept of Business Writing
- Thinking and Writing with Empathy
- General Organization Techniques
- Facing the Real World

2. SALIENT AND IMPORTANT ISSUES IN GRAMMAR
- Sentences and Sentence Structures
- Concept and Actual Usages of Vital Tenses
- Confusion over the Use of Passive Voice and Active Voice
- The Correct Use of Prepositions, Conjunctions, Articles and Gerunds

3. CORRECTING INCORRECT EXPRESSION
- Redundant Adverb
- Subject and Verb Disagreement
- No Conjunction
- Wrong Pronoun
- Inaccurate Word Order
- Examples

4. PRODUCING EFFECTIVE SENTENCE PATTERNS
- Complete and Correct Sentences
- Various Types of Sentences - Word Order and Other Attributes
- Prepositional Phrases
- Rules Governing the Use of Gerunds

5. WRITING EFFECTIVE REPORTS
- Purpose and Concept
- Structuring a Report
- Eff ective and Realistic Recommendations
- Monitoring

6. MINUTES OF MEETINGS
- Rules Governing the Production of Accurate Minutes
- Physical Arrangements of Meetings
- Preparation
- The use of Past Tense and Verbs Commonly Used

7. HOW TO PRODUCE A PROPOSAL
- General Concept
- Company History Staff Establishment and Track Records
- Competitive Charges and Services including Terms of Payment
- Continuous and Unceasing Liaison, and Upgrading

8. EFFECTIVE ORGANIZATION AND PRODUCTION OF:
- Request for Quotations
- Response to Request for Quotations
- Employment Warning and Termination Letters
- Complaint and Adjustment Letters
- Circular Announcing Salary Increase and Office Relocations

- Sales Letters
- Miscellaneous Circulars



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