Course Information
Schedules
- 22 May 2024 (Wed) - 22 Jul 2024 (Mon) 7:00 PM - 10:00 PM
Registration period
13 Mar 2024 (Wed) - 21 May 2024 (Tue)
Price
HKD 5,000
Course Level
Study Mode
Duration
24 Hour(s)
Language
Cantonese
Location
-
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Course Overview
讓你通曉內容營銷，社交媒體操作必殺技
想做好內容營銷，又不知從何入手？Fevaworks 誠意為大家打造【Certificate in Content Marketing & Social Media Strategy】課程，涵蓋範疇從內容選材構思、文案創作關鍵、品牌聲譽維護、公關危機處理、網紅營銷須知、NFT 忠誠度計劃，到 YouTube / Instagram / LinkedIn / Twitter 行銷部署。
又會教你如何用 WordPress 自建網站，並作出針對性的 WordPress SEO 優化，還會向你傳授 Blog Post、E-newsletter、Social Media Post、Press Release 的內容布局與寫作竅門，幫助你超前部署內容營銷與社交媒體策略，提高品牌曝光度，建立出用戶心佔率（Mind Share）！
本課程適合以下對象進修：
1. 想增加網頁流量的網站營運者
2. 想用小預算創造吸睛內容的中小企業老闆
3. 想自我增值、提升職場競爭力的數碼營銷從業員
4. 想擁抱數碼轉型、利用內容營銷創造更多商機的各行各業人士
5.曾修讀 Certificate in Digital Marketing、想深造內容營銷技能的學員
6. 曾修讀 Certificate in ChatGPT for Marketing & Ecommerce、想深造內容營銷技能的學員
What You’ll Learn
Module 1: Content Marketing Strategy
1.1 Relationship between Content Marketing & SEO
1.2 Understand Content Marketing Funnel
1.3 Content Strategy: Hero, Hub, Hygiene Content
1.4 Principles of Effective Storytelling
1.5 Channel Strategy: Paid, Owned, Earned, Shared Media
1.6 Create Strategic Content Editorial Calendar
Module 2: Blog Marketing
2.1 Blogging Strategy for Content Marketing
2.2 Understand Search Intent-based Marketing
2.3 SEO Copywriting: for Better Content & Search Rankings
2.4 Write a SEO-friendly Listicle Post
2.5 Create a Compelling Title with Power Words
2.6 Formulate Call-to-Action (CTA) Strategy
2.7 Leverage E-book Strategy for Lead Generation
Module 3: WordPress Site Strategy
3.1 Understand WordPress Hosting & Installation
3.2 Add WordPress Theme & Plugins
3.3 Plan, Create & Share Web Content
3.4 Optimize WordPress Site for SEO
3.5 Use MailChimp with WordPress to Capture Leads
3.6 Email Copywriting: Crafting Subject Line & Body Copy
3.7 Develop KPIs for Content Marketing Campaigns
Module 4: YouTube Marketing
4.1 Understand & Beat YouTube Algorithm
4.2 Create & Customize YouTube Channel
4.3 Optimize YouTube Video for SEO
4.4 Best Video Types for YouTube Marketing
4.5 Tricks to Increase YouTube Subscribers
4.6 Tactics for Making YouTube Shorts
4.7 Utilize YouTube Analytics & Reporting
Module 5: Instagram Marketing
5.1 Instagram vs Facebook: Which One You Should Use
5.2 Optimize Instagram Profile & Caption for SEO
5.3 Tips for Great Instagram Photos
5.4 Rules for Awesome Instagram Posts
5.5 Utilize Instagram Hashtag to Increase Visibility
5.6 Cool IG Story, Reel and Video Ideas for More Engagement
5.7 Evaluate Performance by Instagram Insights
Module 6: LinkedIn + Twitter + Influencer Marketing
6.1 Establish LinkedIn Company & Showcase Page
6.2 Set Up Twitter Professional Profile
6.3 Develop Content Marketing Plan for LinkedIn & Twitter
6.4 Formulate Hashtag Strategy for LinkedIn & Twitter
6.5 Smart Ways to Find Appropriate Influencers
6.6 Measure Performance of Influencer Campaigns
Module 7: Online PR + Crisis Management
7.1 Recommend Social Listening Tools
7.2 Develop & Maintain Online Reputation
7.3 Devise Testimonial Strategy to Establish Credibility
7.4 Grow & Build Online Community
7.5 PR Copywriting: Write a SEO-optimized Press Release
7.6 Understand Online Crisis Management Procedure
7.7 Identify KPIs Measurement for Public Relations
Module 8: Web 3 & NFT Marketing
8.1 What is Web 3.0 Marketing & Non-Fungible Token (NFT)
8.2 How to Integrate NFTs into Your Business
8.3 Develop a Powerful NFT Marketing Funnel
8.4 How to Add Utility to NFTs
8.5 Understand NFT Loyalty Programs
8.6 Use NFT Airdrops as a Promotional Tool for Brands,
8.7 Define KPIs Measurement for NFT Project
