Hong Kong Management Association

BA(Hons) Business Studies - Digital Marketing

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Course Information

Schedules
  • Apr 2025
Registration period
16 Oct 2024 (Wed) - 22 Apr 2025 (Tue)
Price
HKD 76,800
(Tuition Fee for Year 2 Entry:
HK$76,800
Tuition Fee for Year 3 Entry:
HK$65,800)
Study Mode
Duration
20 Month(s)
Language
English
Location
14/F Fairmont House, 8 Cotton Tree Drive, Central, Hong Kong
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Course Overview

 The Hong Kong Management Association (HKMA) jointly offers a top-up degree programme with the University of Greenwich. This bachelor degree programme aims not only to prepare students in strengthening their business and management knowledge, but also to develop their analytical skills. This Greenwich bachelor degree programme is tailored specially for holders of Associate Degree, Higher Diploma, Advanced Diploma, and Professional Diploma, etc.

What You’ll Learn

Year 2 60 Credits Exemption (Qualified Candidates Only)

60 Credits

Module 1: Operations Management
Module 2: Creativity and Decision-Making in Business

Year 3 120 Credits

  • Module 1:Final Year Project: Consultancy Project
  • Module 2:Managing Strategy (Collaborations)
  • Module 3:Small Business Management (Collaborations)
  • Module 4:Specialisation Studies (any one of the followings)

Business Studies
International Management and Organisational Functions (Collaborations)
Digital Marketing
Direct and Digital Marketing Strategy
E-Business
E-Business
Events Management
Events Venue Management
Finance
Corporate Financial Manage

Human Resource Manament

International Human Resource Management
Logistics
International Logistics and Supply Chain Management



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