Course Information
Schedules
- 17 Feb 2025 (Mon) 2:30 PM - 5:30 PM
Registration period
4 Dec 2024 (Wed) - 16 Feb 2025 (Sun)
Price
HKD 2,500
Course Level
Study Mode
Duration
3 Hour(s)
Language
Cantonese
Location
HKPC Building 78 Tat Chee Avenue Kowloon
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Course Overview
Course Objectives
This course on “Worldwide E-commerce Sales and Marketing: Mastering AI-Powered Market Analytics Tool” equips participants with skills for global e-commerce success. Students will learn to use advanced AI-powered analytics tools to make data-driven decisions, identify cross-border opportunities, optimize product selections, and tailor marketing strategies for diverse cultural contexts.
By mastering these tools, learners will interpret complex data sets, adapt to market changes, and drive growth in international markets. This knowledge is crucial for e-commerce professionals expanding their global footprint, especially on platforms like TikTok Shop. The course empowers students to navigate cross-border e-commerce confidently, using AI-driven analytical techniques and understanding global market dynamics.
What You’ll Learn
I. Introduction to AI-Powered Market Analytics Tool in E-commerce
A. Overview of the capabilities of AI Market Analytics Tool for global e-commerce
B. Role of advanced analytics in cross-border e-commerce
C. The importance of data-driven decision making
II. Trending Product Analysis for Global Markets
A. Identifying hot products across markets using AI Market Analytics Tool
B. Analysing product performance metrics
C. Seasonal trends and market-specific preferences in global e-commerce
D. Hands-on exercise: Finding potential products for cross-border sales on TikTok Shop
III. Influencer and Partnership Strategies in International Markets
A. Discovering relevant creators using AI Analytics Tool
B. Analysing influencer performance and engagement
C. Cross-border considerations in influencer collaborations
D. Leveraging influencer insights for global marketing campaigns
IV. Content and Marketing Analytics for Worldwide Audiences
A. Understanding video and livestream performance metrics on Social Commerce Platform (TikTok)
B. Analysing successful marketing strategies
C. Video inspiration and livestream design optimization for global audiences
D. Adapting content strategies for different international markets
V. Competitor Insight and Global Market Research
A. Identifying and analysing competitors in target markets
B. Understanding global e-commerce trends and consumer behaviour
C. Leveraging competitor insights for your worldwide e-commerce strategy
D. Using AI-driven insights for competitive advantage in international markets
E. Cross-Border E-commerce Strategies
