Bachelor of Business Administration (Honours) in Omnichannel Retail Management [Applied Degree] - Part-time

Course Overview

Programme Features

• Nurtures talents in omnichannel (online and offline) retailing technologies across various job functions.
• Provides students with comprehensive knowledge and expertise to excel in the evolving omnichannel retailing sectors.
• Offers a professionally oriented degree that emphasizes experiential learning through industrial internship opportunities.
• Earning a prestigious and recognised University degree awarded by PolyU.
• Allowing students to fast-track their study by obtaining an ordinary degree in 1.5 years (Full-time) or 2.5 years (Part-time)

Future Prospects

Career Prospects

• Individuals with BBA (Hons) in Omnichannel Retail Management will qualify for a variety of careers in the retail industry. 
• Potential career paths include retail and e-commerce management, omnichannel business development, account management, E-commerce & digital marketing, omnichannel supply chain, media management, customer relations sales channel development, channel marketing, customer relationship development, client engagement and development, etc. 

Further Study Opportunities
Upon completion of this programme, graduates may:

• pursue postgraduate studies in both local and overseas universities; OR
• further their studies with professional bodies such as Chartered Institute of Marketing and Hong Kong Institute of Marketing, etc.