Course Information
Registration period
Year-round Recruitment
Price
HKD 187,200 Scholarship Available
(Total Tuition Fees
$187,200 – $196,560
(for Local students本地學生))
(Total Tuition Fees
$187,200 – $196,560
(for Local students本地學生))
Course Level
Study Mode
Duration
3 Year(s)
Language
Cantonese
Location
-
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Course Overview
Programme Features
- Professional teaching team (including industry experts) to teach you the latest in business and design thinking for solving business problems
- Interdisciplinary elective subjects to provide you with a well-rounded business education
- Strong business and industry network
- Talks on key topics by renowned international and regional speakers
Future Prospects
Career Prospects
- Graduates can work in business and design strategy, innovation, entrepreneurship, branding and marketing, and management. Experienced professionals can become brand strategists, advertising executives, product developers, project managers, maketing managers, business directors and innovation directors, etc.
Further Study Opportunities
- There are various local and overseas master’s degree programmes such as Master of Design in International Design and Business Management (PolyU), and Master’s in Design Management and Communications (Georgetown University, the US).
What You’ll Learn
Programme Structure
Foundation (for students from non-business-related disciplines only) Note 2
- Introduction to Business
Scheme compulsory (all 6 subjects)
- Business Finance
- Applied Business Research
- Integrated Study (Business)
- Environmental, Social and Governance Management
- Effective Professional Communication in English
- Business Communication in Chinese
Award-specific compulsory (all 6 subjects)
- Principles and Practices of Entrepreneurship
- Design Thinking
- Design Management
- Brand Management
- Service Design Innovation
- Consumer Behaviour
Elective Subjects (any 5 subjects)
The subjects are grouped into different areas:
Accountancy
- Auditing and Assurance 2
- International Taxation
Convention and Event Management
- Exhibition Management
- e-Sports, Sports Tourism and Management
Finance
- Advanced Corporate Finance
- Derivative Markets
- Financial Regulations and Compliance
- Fixed Income Securities
General Business
- Marketing Management
- Personal Financial Planning Practice
Health Services Management
- Ethics and Legal Considerations in Health Care
- Public Health and Epidemiology
Hospitality Management
- Club Management
- Resort and Spa Management
- Wine and Spirit Studies
Human Resource Management
- Employee Engagement
- Employee Resourcing
International Business
- Contemporary Issues in International Business
- Managing Startups and Technology Ventures (IB)
Marketing
- Global Marketing
- International Management
- Luxury Marketing
- Place Branding and Marketing
- Professional Selling and Sales Management
- Services Marketing
- Social Media Marketing Strategy
Operations and Supply Chain Management
- Project Management
- Quality Management and Practices
Travel Industry Management
- Aviation Service Management
- Cruise Line Operations and Management
- Travel Agency Management
Others
- Artificial Intelligence and Data Analytics
- Business Practicum
- Entrepreneurial Marketing in Practice
- Fintech and Blockchain
- Innovation and Entrepreneurship
Skills covered in this course
Course Media
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