Course Information
Registration period
Year-round Recruitment
Price
HKD 187,200 Scholarship Available
(Total Tuition Fees $187,200)
(Total Tuition Fees $187,200)
Course Level
Study Mode
Duration
3 Year(s)
Language
Cantonese
Location
-
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Course Overview
Programme Features
- Offers interdisciplinary studies through design practice and visual experimentation
- Focuses on training in critical thinking and analytical skills
- Integrates the aspect of “Business of Design” in the curriculum
- Develops professionalism through project-based learning experiences
- Adopts an outcome-based curriculum with focus on professional competence
Future Prospects
Career Prospects
- Graduates are able to pursue a wide range of careers, including Brand Designer, Graphic Designer, Media Production Designer, Motion Graphic Designer, New Media Designer and Web Designer
Further Study Opportunities
- Past graduates of BA (Hons) in Applied and Media Arts have pursued postgraduate studies in famous universities, such as The Hong Kong Polytechnic University, City University of Hong Kong, The Hong Kong University of Science and Technology, The Chinese University of Hong Kong, and The University of Hong Kong
What You’ll Learn
Programme Structure
Students are required to complete the following requirements with satisfactory results for an honours degree:
Compulsory (all 10 subjects)
- Business Communication in Chinese
- Capstone Project (6 credits)
- Creative Entrepreneurship
- Design Research and Analysis
- Digital Media Production
- Effective Professional Communication in English
- Experimental Art
- Independent Study
- Professional Collaboration and Practice
- Visual Information Narrative
Elective# (any 6 subjects)
Communication Design Stream
- Brand Design Systems
- Publication and Editorial Design
- Typeface Design
Media Design Stream
- Documentary Production
- Experimental Animation
- Film and Video Art
Interaction Design Stream
- UI and UX Design
- Screen-Based Media Design
- Social Media Design and Tactics
#Offering of any elective subjects is subject to sufficient enrolment.
Skills covered in this course
Course Media
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