Course Information
Registration period
Year-round Recruitment
Price
HKD 3,000 Scholarship Available
(Local Students 本地學生
HK$3,000/ credit
每學分港幣 3,000 元
*The above tuition fees apply to most subjects in
the 2024/25 academic year and vary for individual
programmes. Tuition fees for the 2025/26 academic
year may be subject to adjustment.
上述為 2024/25 學年大部分科目的學費，個別課
程的科目學費會有不同。2025/26 學年學費或會作
調整。)
(Local Students 本地學生
HK$3,000/ credit
每學分港幣 3,000 元
*The above tuition fees apply to most subjects in
the 2024/25 academic year and vary for individual
programmes. Tuition fees for the 2025/26 academic
year may be subject to adjustment.
上述為 2024/25 學年大部分科目的學費，個別課
程的科目學費會有不同。2025/26 學年學費或會作
調整。)
Course Level
Study Mode
Duration
3 Year(s)
Language
Cantonese
Location
香港理工大學西九龍校園 / 香港理工大學紅磡灣校園
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Course Overview
Programme Features
Scheme Features
- Your biliterate and trilingual proficiency will be developed through practical theories and training
- You can participate in local and non-local internships, including working as a Chinese or English editor
- You can take part in overseas language and cultural exchange tours to gain international experience
- You can join practical language training developed in collaboration with industry
Programme Features
- Advancing students’ knowledge on integrated strategic language and communication skills to overcome problems in diversified business contexts.
- Applying digital media strategies to develop and maintain effective internal and external professional communication.
What You’ll Learn
Examples of Subjects
- Analysing English and Chinese Discourse in Business Contexts
- Digital Journalism and News Reporting
- Digital Storytelling: From Personal Narrative to Corporate Branding
- Integrated Strategic Communications
- Web Design for Marketers
- Writing for Marketing and Public Relations Purposes in English
Skills covered in this course
Course Media
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