Course Information
Registration period
Year-round Recruitment
Price
HKD 240,000
(Tuition Fee
Local students: HK$240,000/programme; Non-local students: HK$298,000/programme (travel-related expenses will be incurred for both local and non-local students if an overseas field trip is scheduled*)
*Hong Kong Future Talents Scholarship Scheme for Advanced Studies)
(Tuition Fee
Local students: HK$240,000/programme; Non-local students: HK$298,000/programme (travel-related expenses will be incurred for both local and non-local students if an overseas field trip is scheduled*)
*Hong Kong Future Talents Scholarship Scheme for Advanced Studies)
Study Mode
Duration
1 Year(s)
Language
English
Location
-
Certificate
- Available
- *The delivery and distribution of the certificate are subject to the policies and arrangements of the course provider.
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Course Overview
Master of Science (MSc) in
Marketing for the Creative Economy 創意產業市場學理學碩士
It is a one-year full-time programme offered by the Department of Management, Marketing, and Information Systems in collaboration with the Academy of Visual Arts (AVA), Hong Kong Baptist University.
Trends of Creativity
Master of Science (MSc) in Marketing for the Creative Economy (MScMCE) rides on two rising trends in the markets:
video
The rapid expansion of the creative economy in recent years (e.g., advertising, arts and crafts, music, design, video, computer games, interactive media);
music
The trend of applying arts and cultural elements in business operations in industry practices (e.g., arts malls, music entertainment).
Art x Marketing
It provides an interdisciplinary platform to nurture "Art x Marketing" talented individuals who are capable of managing, operating, administering, and promoting creative initiatives, projects, and policies within a globally competitive ecology by providing the necessary expertise in business and marketing to excel in this field.
Academic Qualification
Applicants should possess a bachelor’s degree from a recognized university or comparable institution, or an equivalent qualification
Language Proficiency Requirement
Applicants are expected to meet at least one of the following qualifications:
- A bachelor’s degree earned from a recognized English-medium institution; or
- TOEFL scores of 79 (internet-based); or
- A band score of 6.5 or above in IELTS; or
- Other language requirements as set by the University
What You’ll Learn
Curriculum Structure
The MScMCE programme has 18 units of core taught courses (incl. 3 units for a Creative Service-Learning Project), 9 units of elective taught courses, and 3 units for a required overseas field trip.
Core Courses (21 Units)
Semester 1 (12 units)
- MKTG7140 Strategic Marketing Management
- MKTG7150 Brand Development and Sponsorship
- MKTG7160 Digital Marketing Strategies
- MKTG7xxx Applied Generative AI for Creative Ideation (3 units) – subject to approval
Semester 2 (6 units)
- MKTG7180 Seminars in Contemporary Marketing Issues in Creative Economies
- MKTG7190 Creative Service-Learning Project
Summer (3 units)
- *MKTG7200 Field Trip
* Travel related expenses will be incurred if an overseas field trip is scheduled. Alternatives will be provided if the field trip must be cancelled, rescheduled or downsized. The programme will provide a subsidy (up to HK10,000/student) for the field trip. For details, please consult the Programme Office.
Elective Courses (9 Units)
Semester 1 (3 units)
- ACCT7060 Business Accounting (to be terminated – subject to approval)
- ACCT7960 Interpreting Financial and Accounting Information (to be terminated – subject to approval)
- MKTG7170 Entrepreneurship in the Creative Economies (subject to approval)
- VACC7010 Research Methodology for the Visual Arts
- VACC7030 Critically Engaged: Creative Practices in Context
*Students are only allowed to take either ACCT7960 or ACCT7060 but not both to fulfill the graduation requirements.
Semester 2 (6 units)
Courses offered by MMIS (1 out of 2 Courses)
- MKTG7110 Socially Responsible Entrepreneurship in an International Context
- MKTG7210 Services Marketing Management
Courses offered by AVA (1 out of 2 Courses)
- VACC7020 Visual Arts Theory & Criticism
- VACC7040 Arts & the Public: Interpretation & Presentation
