Course Information
(Tuition Fee
HK$180,000/programme
*Hong Kong Future Talents Scholarship Scheme for Advanced Studies)
- Available
- *The delivery and distribution of the certificate are subject to the policies and arrangements of the course provider.
Course Overview
Introduction
The Master of Arts in Producing for Film, Television and New Media is a taught postgraduate programme launched in 2013 in a one-year full-time study mode.
As the first of its kind in the Greater China Region, the programme aims to meet the escalating demand for the professionals who command high-level of language proficiency with in-depth knowledge and understanding of the film, television and new media industry production process (e.g. planning, finance, project development, producing, distribution, promotion, public relations & marketing and theatre management etc.), cultivating students' creativity, independent thinking and operational skills.
Graduates of the programme are equipped to be employed in management positions related to contracting, producing, promotion, distribution, marketing, and exhibition in the field of film industry, television, and new media in Hong Kong, the Greater China Region and around the world.
The programme has been selected for sponsorship under the Targeted Taught Postgraduate Programmes Fellowships Scheme. This scheme, offered by the University Grants Committee (UGC), provides fellowships for local students pursuing designated taught postgraduate programmes. The main objective of the scheme is to attract more meritorious local students to pursue further studies in priority areas conducive to the development of Hong Kong.
Programme Highlights
Guest Talks and Seminars
Guest talks and seminars are regularly organized for students to acquire course-related knowledge and catch up with the latest media development. Seasoned professionals and experts in various fields from the industry, including CEOs, directors, film producers, scriptwriters and actors are invited to give talks and share their valuable experience to students.
Extra-curricular Activities
Extra-curricular activities such as local tours, overseas study tours, field visits and workshops are organized to broaden students’ horizons and strengthen their understanding of the developing trends in the industry by allowing them to acquire knowledge outside the classroom.
Tutorial Scheme
The tutorial scheme aims to encourage closer communication between students and teaching staff, and to facilitate the programme to collect feedback from students. Each student will be assigned to a group led by a tutor, who is also a course instructor of the programme. Students and the tutor can discuss and exchange opinions on matters came up in class, and any topics related to the film/TV/new media industry or school life.
What You’ll Learn
Course Description
Medium of Instruction
English is the primary medium of instruction. Some courses may be taught in Chinese. Intermediate level or above in Chinese proficiency is suggested
Core Courses
- A.F.7410 Financial Management for Film, Television and New Media (3 units)
- A.F.7420 Promotion, Advertising and Distribution for Film, Television and New Media (3 units)
- A.F.7430 Law, and Film, Television and New Media (3 units)
- A.F.7440 Script Analysis for the Producer (3 units)
- A.F.7510 Fundamental of Media Arts (3 units)
Elective Courses
- A.F.7450 Case Studies in Production and the Market (3 units)
- A.F.7460 Overview of New Media Contents and its Future: Internet Movie, Drama Series and Short Video (3 units)
- A.F.7470 Seminar on Non-Mainstream Producing (3 units)
- A.F.7480 Film, Television, New Media and Globalization (3 units)
- A.F.7490 Multimedia Management (3 units)
- A.F.7520 Interactive Media Design (3 units)
- A.F.7530 Principles and Applications of Computer Graphics (3 units)
- A.F.7540 The Art and Practice of Digital Media (3 units)
- A.F.7550 Graduate Seminar on Chinese New Waves Cinema (3 units)
- A.F.7560 Multimedia Platform Programming Positioning and Branding (3 units)
- A.F.7570 Non-Scripted (Reality Show) Creation and Production (3 units)
- A.F.7580 Graduate Seminar on a Director's Palette (3 units)
- A.F.7590 Digital Multimedia Communication (3 units)
- A.F.7600 Narrative Storytelling (3 units)
- A.F.7610 Film Festival and Film Programme Curation (3 units)