Master of Science (MSc) in AI and Digital Media (Full-time)

Aims

The programme aims to provide students with cutting-edge interdisciplinary knowledge of and skills in AI and media communication needed for the computational and digital age. Students are expected to become proficient in essential aspects of data-driven research, story-telling, branding and promotion, audience engagement and editorial decision-making. Students are also expected to be able to apply these data media and communications skills to produce analytics, solutions and insights for media organisations and others in or connected to the industry. Grounded in an academic core of several theoretical and methodological courses, the Programme offers a wide range of elective courses focusing on knowledge and practice in media institutions and operations in the context of the digital transition. These combinations of courses have been chosen with the specific goal of nurturing high-quality, ethical professionals and managerial personnel in the media and communication industry.

On completion of the programme, students will be able to:

• demonstrate a thorough grounding in the concepts, theories and practice of communication studies in the digital age;
• enable students to build applied skills and conduct technical planning in a variety of services and products;
• apply professional knowledge, skills and standards in work situations, with social consciousness and ethical responsibility;
• think analytically, critically, and independently, and demonstrate leadership skills in the context of public goods and society well-being.