BA (Hons) International Marketing (Top-up)

In this final-year programme, there are a variety of advanced modules that will investigate current marketing methods and contemporary business issues, such as contemporary advertising and e-business. This programme is designed to equip you with the skills and knowledge you need to thrive in the modern marketing landscape.

We will discuss the importance of providing a positive consumer experience, emerging digital media, and business theory in a way that combines business theory with the most relevant marketing topics of today. It is also very important for you to understand how an organization operates, as well as what challenges and opportunities it faces today. You will have the opportunity to examine how new technologies and consumer experiences can have a profound impact on how successful a business can be.

After completing the programme, you will be able to understand how to identify and assess markets, develop marketing plans, analyse consumer behaviour, and develop communication strategies. This programme will help you strengthen your expertise in the areas employers want, by putting you in real world scenarios such as playing the role of an international marketing manager and develop the competencies and skills you need to succeed in the global market.