Fundamentals of Personal Branding

Description
Discover how to define, build, and protect your personal brand online and offline to stand out, build influence, and lead with authenticity. This practical course empowers professionals to control how they are perceived, communicate their unique value, and grow their influence across personal and professional spaces. Learners will discover how to define their brand identity, enhance their visibility through social media, and manage their image during crises. With step-by-step guidance on storytelling, consistency, image management, and digital branding tools, this course helps individuals align how they’re seen with who they truly are, both in the workplace and the wider world.

Course Objectives
Define the concept and elements of a personal brand. Apply tools like SWOT analysis and brand mantras to clarify identity. Describe strategies for creating a consistent and authentic image. Evaluate the impact of appearance and professionalism on branding. Utilize social media platforms to expand and maintain brand visibility. Develop a response plan for brand management during a crisis.

Target Audience
Professionals, entrepreneurs, students, and leaders aiming to build credibility, grow their influence, and control their digital and public image.

Basic Understanding
None required. Ideal for anyone ready to take charge of their personal and professional reputation.