Course Information
- Available
- *The delivery and distribution of the certificate are subject to the policies and arrangements of the course provider.
Course Overview
How To Build a Personal or Business Brand
What separates the good businesses from the great ones? You guessed it…branding. In this course we’ll pull back the curtain on successful branding and I’ll guide you step by step through everything you need to know to establish a unique brand of your own which will elevate your business above your competition and establish you as as an authority in your niche. Your customers and potential customers will know immediately what your business stands, it will build trust, recognition and revenue.
Branding has always been an important part of any successful business, but in todays digital world, great branding is essential. Your branding is not just your logo and name but it’s also your ethos and your mission statement. A great brand should be able to communicate what the business is all about immediately. Branding is what you would want your clients and prospects to see as your representation and identity that they can easily identify and recognize. It’s extremely powerful, and when used right, branding can help you attract clients and prospects to your business.
Words like “brand awareness” and “brand recognition” are often thrown around, and are synonymous with achieving success and gaining a strong foothold in your market, especially when there are thousands of other businesses competing for your customer’s attention.
You know you need to establish a unique brand, but few people tell you exactly how to get started.
That’s what this course is all about. By the time you reach the end of this course, you’ll know exactly how to create a brand that positions you as an authority in your niche and is instantly recognizable within your market.
Course Content
- 13 section(s)
- 11 lecture(s)
- Section 1 Introduction
- Section 2 Defining Your Brand Message
- Section 3 What A USP Really Means
- Section 4 Quiz 1
- Section 5 Creating A Powerful Brand
- Section 6 Killer Brand Strategies
- Section 7 A Focussed Mission Statement
- Section 8 Quiz 2
- Section 9 A Well Designed Website
- Section 10 A Mailing List
- Section 11 Choose A Differentiator
- Section 12 Applying Differentiators
- Section 13 Connect Brand Elements
What You’ll Learn
- Define your brand message
- Define your brand USP
- Create a brand mission statement
- Apply branding differentiators
Skills covered in this course
Reviews
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LLynn West
Very good information simple and straight to the point, however, for me when it comes to facilitation and adults, I would've liked a little more engagement from the presenter, and more variety in presentation - visual images particularly and more examples - basically address more of the different styles of learning and comprehending for adult learners.
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FFiromsa Bekele
good
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SSukanya Ghosh
Absolutely loved the course. It was short and informative. No repetitions or jargon. However, it would have been more helpful if the instructor could add a checklist in resources. Thank you anyway.
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BBenson Mwaura
Well articulated and curated content.