Course Information
Price
HKD 72,000
CEF Reimbursable
CEF Reimbursable
Study Mode
Location
-
2 views
Course Overview
Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings: (1) Individual Project/Assignment: 50% (2) Group Project/Assignment: 50% (B) Completion Requirements and CEF Reimbursement Requirements: (1) Overall passing mark of each module: 50% (2) The passing grade of the module is D (Grade D is equal to 50% of the overall mark) (3) Attendance requirement: 70% in each module
Entry Requirement / 入學要求
(1) A recognised Bachelor’s degree with at least Second-Class Honours or equivalent from a recognised university; (2) At least 10 years of professional and/or managerial experience; AND (3) be proficient in English
Instructor's Qualifications / 導師資歷
At the rank of CityU Associate Professor or above / experienced guest speakers
QR Number / 資歷名冊登記號碼
15/002963/L6
QF Level / 資歷架構級別
6
CEF Registration Invalid From / 基金課程登記失效日期
10-JUL-29
(A) Assessment Items and Their Weightings: (1) Individual Project/Assignment: 50% (2) Group Project/Assignment: 50% (B) Completion Requirements and CEF Reimbursement Requirements: (1) Overall passing mark of each module: 50% (2) The passing grade of the module is D (Grade D is equal to 50% of the overall mark) (3) Attendance requirement: 70% in each module
Entry Requirement / 入學要求
(1) A recognised Bachelor’s degree with at least Second-Class Honours or equivalent from a recognised university; (2) At least 10 years of professional and/or managerial experience; AND (3) be proficient in English
Instructor's Qualifications / 導師資歷
At the rank of CityU Associate Professor or above / experienced guest speakers
QR Number / 資歷名冊登記號碼
15/002963/L6
QF Level / 資歷架構級別
6
CEF Registration Invalid From / 基金課程登記失效日期
10-JUL-29
What You’ll Learn
(1) Design Thinking (5 hours) (2) Product Innovation (5 hours) (3) Services Innovation (5 hours) (4) Digital Marketing and Big Data Analysis (5 hours) (5) Innovations in B2B Marketing (5 hours) (6) Marketing Innovations in Selected Business Sectors (5 hours) (7) Marketing Innovations in Emerging Markets (5 hours) (8) Contemporary Issues on Marketing Strategies (5 hours)
