Course Information
Price
HKD 20,894
CEF Reimbursable
CEF Reimbursable
Course Level
Study Mode
Location
-
Course Overview
Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings: (1) Project Management: (i) Coursework (25%) (ii) Exam (75%) (2) International Marketing: (i) Coursework (100%) (B) Completion Requirements and CEF Reimbursement Requirements: (1) Module mark at least 40%, with at least 40% in each component; AND (2) At least 50% of overall mark; AND (3) Attendance: At least 70% of the total contact hours
Entry Requirement / 入學要求
(1) Graduates of the following feeder programmes: (a) a VTC Professional Diploma in Business Management including the subject areas of management, economics, general statistics, business organisation, account and marketing, PLUS at least three years of relevant work experience; OR (b) a VTC Higher Diploma in Business Administration; OR (c) a VTC Higher Diploma in Business Administration and Management; OR (d) a relevant qualification equivalent to the above, i.e. a qualification pegged at HKQF Level 4 or equivalent, covering the relevant subject areas: accounting, business statistics, economics, management, marketing, and organisational management AND (2) English language entry requirement: (a) Applicants holding VTC Higher Diploma or Professional Diploma taught and assessed in English are considered to meet the relevant language requirement. (b) Non-feeder applicants holding equivalent qualifications will be considered on a case-by-case basis, e.g. a qualification pegged at the Hong Kong Qualifications Framework (QF) Level 4 or equivalent, covering the relevant subject areas: accounting, business statistics, economics, management, marketing, and organisational management. (c) Applicants who are not from the approved VTC feeder programmes should have successfully completed a Higher Diploma, Associate Degree or Professional Diploma taught and assessed in English from a recognised institution in Hong Kong or equivalent, or alternatively they should have attained a minimum overall IELTS score of 6.5 or equivalent.
Instructor's Qualifications / 導師資歷
(a) Master’s Degree and/or equivalent professional qualification; AND (b) a minimum of 4 years’ relevant teaching/working experience
QR Number / 資歷名冊登記號碼
22/001014/L5
QF Level / 資歷架構級別
5
CEF Registration Invalid From / 基金課程登記失效日期
01-JUL-28
(A) Assessment Items and Their Weightings: (1) Project Management: (i) Coursework (25%) (ii) Exam (75%) (2) International Marketing: (i) Coursework (100%) (B) Completion Requirements and CEF Reimbursement Requirements: (1) Module mark at least 40%, with at least 40% in each component; AND (2) At least 50% of overall mark; AND (3) Attendance: At least 70% of the total contact hours
Entry Requirement / 入學要求
(1) Graduates of the following feeder programmes: (a) a VTC Professional Diploma in Business Management including the subject areas of management, economics, general statistics, business organisation, account and marketing, PLUS at least three years of relevant work experience; OR (b) a VTC Higher Diploma in Business Administration; OR (c) a VTC Higher Diploma in Business Administration and Management; OR (d) a relevant qualification equivalent to the above, i.e. a qualification pegged at HKQF Level 4 or equivalent, covering the relevant subject areas: accounting, business statistics, economics, management, marketing, and organisational management AND (2) English language entry requirement: (a) Applicants holding VTC Higher Diploma or Professional Diploma taught and assessed in English are considered to meet the relevant language requirement. (b) Non-feeder applicants holding equivalent qualifications will be considered on a case-by-case basis, e.g. a qualification pegged at the Hong Kong Qualifications Framework (QF) Level 4 or equivalent, covering the relevant subject areas: accounting, business statistics, economics, management, marketing, and organisational management. (c) Applicants who are not from the approved VTC feeder programmes should have successfully completed a Higher Diploma, Associate Degree or Professional Diploma taught and assessed in English from a recognised institution in Hong Kong or equivalent, or alternatively they should have attained a minimum overall IELTS score of 6.5 or equivalent.
Instructor's Qualifications / 導師資歷
(a) Master’s Degree and/or equivalent professional qualification; AND (b) a minimum of 4 years’ relevant teaching/working experience
QR Number / 資歷名冊登記號碼
22/001014/L5
QF Level / 資歷架構級別
5
CEF Registration Invalid From / 基金課程登記失效日期
01-JUL-28
What You’ll Learn
(1) Project Management: (a) Definition, scope, organisation, quality, scheduling (12 hrs) (b) Risk management, implementation and control, people skills for project manager (12 hrs) (2) International Marketing: (a) Key drivers of marketing, environmental factors affecting marketing performance (8 hrs) (b) Information and analysis research, Method of market entry (8 hrs) (c) Product management and branding issues, standardisation v customization, Marketing communications, Pricing analysis and strategy, Marketing in emerging economies (8 hrs)
