City University of Hong Kong

MS6221 PREDICTIVE MODELING IN MARKETING (MODULE FROM MASTER OF SCIENCE IN BUSINESS AND DATA ANALYTICS)

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Course Information

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Location
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Course Overview

Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings: (1) Continuous Assessment: 100% (Assignment 40%, In-Class Midterm 30%, Project 30%) (B) Completion Requirement: (1) The passing grade of the module is C (Grade C is equal to 50% of the overall mark) (C) CEF Reimbursement Requirements: (1) Overall passing grade: Grade C (equals to 50% of the overall mark) (2) 70% of attendance

Entry Requirement / 入學要求
hold a recognized Bachelor's degree in any disciplines with the curricula covering discrete mathematics.

Instructor's Qualifications / 導師資歷
PhD + 4 years of teaching experience

QR Number / 資歷名冊登記號碼
20/000461/L6

QF Level / 資歷架構級別
6

CEF Registration Invalid From / 基金課程登記失效日期
23-DEC-28

What You’ll Learn

(1) Programming Introduction and Regression Review (9 hours) (2) Predictive Modeling Overview (12 hours) (3) Pricing and Demand Prediction (6 hours) (4) Targeted Promotions and Advertisements (6 hours) (5) Churn Management (3 hours) (6) Recommender Systems (3 hours)

Skills covered in this course


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