Course Information
Price
HKD 32,250
CEF Reimbursable
CEF Reimbursable
Study Mode
Location
-
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Course Overview
Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings: (1) In-Class Discussion: 10% (2) Final Project Presentation and Deliverables: 60% (3) Individual Report: 30% (B) Completion Requirements: (1) Overall passing mark:40% (2) Attendance requirement:70% (C) CEF Reimbursement Requirements: (1) Overall passing mark:50% (2) Attendance requirement:70%
Entry Requirement / 入學要求
Applicants must: (i) hold a recognized bachelor's degree, or equivalent. (ii) preferably possess over 2 years of working experience in business. [Applicants whose entrance qualification is obtained from an institution where the medium of instruction is NOT English should also fulfill the following minimum English proficiency requirement: (i) a score of 79 (Internet-based test) in the Test of English as a Foreign Language (TOEFL); or (ii) an overall band score of 6.5 in International English Language Testing System (IELTS); or (iii) a score 450 in the new College English Test (CET6) of Mainland China; or (iv) other equivalent qualifications]
Instructor's Qualifications / 導師資歷
A good honours degree and a postgraduate qualification in Marketing
QR Number / 資歷名冊登記號碼
15/002945/L6
QF Level / 資歷架構級別
6
CEF Registration Invalid From / 基金課程登記失效日期
07-DEC-29
(A) Assessment Items and Their Weightings: (1) In-Class Discussion: 10% (2) Final Project Presentation and Deliverables: 60% (3) Individual Report: 30% (B) Completion Requirements: (1) Overall passing mark:40% (2) Attendance requirement:70% (C) CEF Reimbursement Requirements: (1) Overall passing mark:50% (2) Attendance requirement:70%
Entry Requirement / 入學要求
Applicants must: (i) hold a recognized bachelor's degree, or equivalent. (ii) preferably possess over 2 years of working experience in business. [Applicants whose entrance qualification is obtained from an institution where the medium of instruction is NOT English should also fulfill the following minimum English proficiency requirement: (i) a score of 79 (Internet-based test) in the Test of English as a Foreign Language (TOEFL); or (ii) an overall band score of 6.5 in International English Language Testing System (IELTS); or (iii) a score 450 in the new College English Test (CET6) of Mainland China; or (iv) other equivalent qualifications]
Instructor's Qualifications / 導師資歷
A good honours degree and a postgraduate qualification in Marketing
QR Number / 資歷名冊登記號碼
15/002945/L6
QF Level / 資歷架構級別
6
CEF Registration Invalid From / 基金課程登記失效日期
07-DEC-29
What You’ll Learn
(1) Final Project Presentation and Deliverables including Marketing environment and opportunities analysis; Marketing strategies development; Business ethics and social responsibilities (30 hours) (2) Peer Review (3 hours) (3) Project Reflection (6 hours)
