Course Information
Price
HKD 32,250
CEF Reimbursable
CEF Reimbursable
Study Mode
Location
-
Course Overview
Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings:(1) Coursework: 70%(a) In-class Participation and Case Study: 30%(b) Group Project: 40%(2) Examination: 30%(B) Completion Requirements:(1) Overall marks: 40%(C) CEF reimbursement requirements:(1) Overall passing mark: 50%(2) Attendance: 70%
Entry Requirement / 入學要求
Applicant should:(1) holds a recognized bachelor's degree, or equivalent.(2) preferably possess over 2 years of working experience in business areas.[Note: Final year undergraduate students who will acquire the requisite academic qualification before the commencement of the programme may apply for admission.][Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also meet the following minimum English proficiency requirement:(i) A score of 550 (paper-based test) or 59 (revised paper-delivered test) or 79 (Internet-based test) in the Test of English as a Foreign Language (TOEFL); or(ii) an overall band 6.5 in International English Language Testing System (IELTS); or(iii) Score 450 in the new College English Test (CET6) of Mainland China or a pass in the old CET-6 test; or Other equivalent qualifications]
Instructor's Qualifications / 導師資歷
(1) EDUCATION QUALIFICATION(S): PHD IN BUSINESS DISCIPLINES AND;(2) (a) YEAR OF INDUSTRY EXPERIENCE: 10 YRS OF TEACHING EXPERIENCE OR;(b) YEAR OF TRAINING EXPERIENCE: 5 YRS
QR Number / 資歷名冊登記號碼
15/002945/L6
QF Level / 資歷架構級別
6
CEF Registration Invalid From / 基金課程登記失效日期
01-APR-27
(A) Assessment Items and Their Weightings:(1) Coursework: 70%(a) In-class Participation and Case Study: 30%(b) Group Project: 40%(2) Examination: 30%(B) Completion Requirements:(1) Overall marks: 40%(C) CEF reimbursement requirements:(1) Overall passing mark: 50%(2) Attendance: 70%
Entry Requirement / 入學要求
Applicant should:(1) holds a recognized bachelor's degree, or equivalent.(2) preferably possess over 2 years of working experience in business areas.[Note: Final year undergraduate students who will acquire the requisite academic qualification before the commencement of the programme may apply for admission.][Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also meet the following minimum English proficiency requirement:(i) A score of 550 (paper-based test) or 59 (revised paper-delivered test) or 79 (Internet-based test) in the Test of English as a Foreign Language (TOEFL); or(ii) an overall band 6.5 in International English Language Testing System (IELTS); or(iii) Score 450 in the new College English Test (CET6) of Mainland China or a pass in the old CET-6 test; or Other equivalent qualifications]
Instructor's Qualifications / 導師資歷
(1) EDUCATION QUALIFICATION(S): PHD IN BUSINESS DISCIPLINES AND;(2) (a) YEAR OF INDUSTRY EXPERIENCE: 10 YRS OF TEACHING EXPERIENCE OR;(b) YEAR OF TRAINING EXPERIENCE: 5 YRS
QR Number / 資歷名冊登記號碼
15/002945/L6
QF Level / 資歷架構級別
6
CEF Registration Invalid From / 基金課程登記失效日期
01-APR-27
What You’ll Learn
(1) CONSUMER BEHAVIOR - 12 HRS(2) MARKETING ETHICS AND SOCIAL RESPONSIBILITY - 9 HRS(3) DEVELOPMENT OF MARKETING STRATEGY BASED ON IMPACT OF CONSUMER BEHAVIOR - 18 HRS
