Course Information
Price
HKD 23,800
CEF Reimbursable
CEF Reimbursable
Study Mode
Location
-
Course Overview
Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings: (1) Continuous Assessment: 100% (B) Completion Requirements and CEF Reimbursement Requirements: (1) (a) Students admitted before Semester A 2022/23 and in Semester A 2024/25 & thereafter: Passing grade is D (b) Students admitted from Semester A 2022/23 to Summer Term 2024: Passing grade is C (2) Passing: at least 50% or such higher overall passing mark (3) Attendance requirement: at least 70%
Entry Requirement / 入學要求
When evaluating an application, we consider a variety of factors, such as academic achievements, professional experiences, and personal accomplishments: (1) A bachelor’s degree from a recognised university, or equivalent. (2) Preferably at least 2 years of relevant work experience. (3) GMAT/GRE: - GMAT/GRE is not required for applicants with two years of work experience at the time of application. (4) Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also fulfill the following minimum English proficiency requirement: (a) a score of 79 (Internet-based Test) on the Test of English as a Foreign Language (TOEFL); or (b) an overall band score of 6.5 in International English Language Testing System (IELTS); or (c) a score of 450 in the new College English Test (CET6) of Chinese mainland or a pass in the old CET-6 test
Instructor's Qualifications / 導師資歷
PhD or Master Holder with research or practical experience in business-related areas.
QR Number / 資歷名冊登記號碼
15/002921/L6
QF Level / 資歷架構級別
6
CEF Registration Invalid From / 基金課程登記失效日期
01-APR-27
(A) Assessment Items and Their Weightings: (1) Continuous Assessment: 100% (B) Completion Requirements and CEF Reimbursement Requirements: (1) (a) Students admitted before Semester A 2022/23 and in Semester A 2024/25 & thereafter: Passing grade is D (b) Students admitted from Semester A 2022/23 to Summer Term 2024: Passing grade is C (2) Passing: at least 50% or such higher overall passing mark (3) Attendance requirement: at least 70%
Entry Requirement / 入學要求
When evaluating an application, we consider a variety of factors, such as academic achievements, professional experiences, and personal accomplishments: (1) A bachelor’s degree from a recognised university, or equivalent. (2) Preferably at least 2 years of relevant work experience. (3) GMAT/GRE: - GMAT/GRE is not required for applicants with two years of work experience at the time of application. (4) Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also fulfill the following minimum English proficiency requirement: (a) a score of 79 (Internet-based Test) on the Test of English as a Foreign Language (TOEFL); or (b) an overall band score of 6.5 in International English Language Testing System (IELTS); or (c) a score of 450 in the new College English Test (CET6) of Chinese mainland or a pass in the old CET-6 test
Instructor's Qualifications / 導師資歷
PhD or Master Holder with research or practical experience in business-related areas.
QR Number / 資歷名冊登記號碼
15/002921/L6
QF Level / 資歷架構級別
6
CEF Registration Invalid From / 基金課程登記失效日期
01-APR-27
What You’ll Learn
(1) Introduction of e-commerce & digital marketing (2 hrs) (2) Developing E-Commerce Platforms (2 hrs) (3) e-commerce business models (2 hrs) (4) Bitcoin and Blockchain (2 hrs) (5) Digital media channels and digital media assets (2 hrs) (6) Digital marketing environment—consumers, competitors, suppliers; digital marketing strategy (2.5 hrs) (7) Digital media, Technology, and the Marketing mix (2.5 hrs) (8) Social Media & Human Networks (2.5 hrs) (9) Content Sharing and Virality (2.5 hrs) (10) Online customer experience delivery—website design and testing; digital media campaign planning (4 hrs) (11) Digital marketing communications—SEO, affiliate marketing, display ads, email marketing, social media marketing, mobile marketing; reputation and reviews; performance management (6 hrs)
