Lingnan Institute of Further Education

BUSINESS STRATEGY (MODULE FROM ADVANCED DIPLOMA IN BUSINESS MANAGEMENT) 企業策略 (企業管理學高等文憑之單元)

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Course Information

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Course Overview

Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings: (1) CONTINUOUS ASSESSMENT (50%) & (2) FINAL EXAMINATION (50%) (B) Completion Requirements: (1) Students need to pass the module at 50% (C) CEF Reimbursement Requirements: (1) Students need to pass the module at 50% (2) ATTENDANCE: 70%

Entry Requirement / 入學要求
(1) Hold a recognized academic degree or professional qualification, and have at least 1 year of working experience; or (2) HKDSE/Diploma Yi Ji graduate, and have at least 2 years of working experience; or (3) Be a secondary school graduate and have at least 3 years of working experience

Instructor's Qualifications / 導師資歷
(1) a recognized higher degree and at least 5 years working experience in registry or quality assurance gained in the tertiary education sector; (2) strong leadership, interpersonal and communication skills, and excellent command of written and spoken English and Chinese; and (3) possess at least 5 years relevant experience in course management

QR Number / 資歷名冊登記號碼
14/003296/L4

QF Level / 資歷架構級別
4

CEF Registration Invalid From / 基金課程登記失效日期
28-JUL-27

What You’ll Learn

1. 策略性領導: 為競爭優勢管理策略制定程序 (3 hours) 2. 外部分析: 機會與威脅的辦識別 (2 hours) 3. 內部分析: 獨特能力、競爭優勢與獲利能力 (2 hours) 4. 透過功能層級策略建立競爭優勢 (3 hours) 5. 由事業層級策略建立競爭優勢 (3 hours) 6. 事業層級策略與產業環境 (3 hours) 7. 策略與科技 (2 hours) 8. 全球環境中的策略 (2 hours) 9. 公司層級策略: 水平整合、垂直整合與策略性委外(1.5 hours) 10. 公司層級策略: 相關與非相關多角化策略 (1.5 hours) 11. 公司績效、治理與企業倫理 (3 hours) 12. 單一產業公司的策略執行 (2 hours) 13. 跨國與跨產業公司的策略執行 (2 hours)


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