Course Information
Price
HKD 3,300
CEF Reimbursable
CEF Reimbursable
Study Mode
Location
-
Course Overview
Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings: (1) CONTINUOUS ASSESSMENT (40%) & (2) FINAL EXAMINATION (60%) (B) Completion Requirements: (1) Students need to pass the module at 50% (C) CEF Reimbursement Requirements: (1) Students need to pass the module at 50% (2) ATTENDANCE: 70%
Entry Requirement / 入學要求
(1) Hold a recognized academic degree or professional qualification, and have at least 1 year of working experience; or (2) HKDSE/Diploma Yi Ji graduate, and have at least 2 years of working experience; or (3) Be a secondary school graduate and have at least 3 years of working experience
Instructor's Qualifications / 導師資歷
(1) a recognized higher degree and at least 5 years working experience in registry or quality assurance gained in the tertiary education sector; (2) strong leadership, interpersonal and communication skills, and excellent command of written and spoken English and Chinese; and (3) possess at least 5 years relevant experience in course management
QR Number / 資歷名冊登記號碼
14/003296/L4
QF Level / 資歷架構級別
4
CEF Registration Invalid From / 基金課程登記失效日期
28-JUL-27
(A) Assessment Items and Their Weightings: (1) CONTINUOUS ASSESSMENT (40%) & (2) FINAL EXAMINATION (60%) (B) Completion Requirements: (1) Students need to pass the module at 50% (C) CEF Reimbursement Requirements: (1) Students need to pass the module at 50% (2) ATTENDANCE: 70%
Entry Requirement / 入學要求
(1) Hold a recognized academic degree or professional qualification, and have at least 1 year of working experience; or (2) HKDSE/Diploma Yi Ji graduate, and have at least 2 years of working experience; or (3) Be a secondary school graduate and have at least 3 years of working experience
Instructor's Qualifications / 導師資歷
(1) a recognized higher degree and at least 5 years working experience in registry or quality assurance gained in the tertiary education sector; (2) strong leadership, interpersonal and communication skills, and excellent command of written and spoken English and Chinese; and (3) possess at least 5 years relevant experience in course management
QR Number / 資歷名冊登記號碼
14/003296/L4
QF Level / 資歷架構級別
4
CEF Registration Invalid From / 基金課程登記失效日期
28-JUL-27
What You’ll Learn
1. 行銷導論: 創造與掌握顧客價值 (2.5 hours) 2. 公司與行銷策略: 夥伴合作以建立顧客關係 (2.5 hours) 3. 分析行銷環境 (3 hours) 4. 管理行銷資訊糸統以獲得顧客洞察力 (2.5 hours) 5. 消費者市場與消費者購買行為 (2.5 hours) 6. 顧客導向行銷策略: 為目標顧客創造價值 (2.5 hours) 7. 產品、服務與品牌: 建立顧客價值 (2.5 hours) 8. 訂價策略: 了解與掌握顧客價值 (3 hours) 9. 行銷通路: 傳遞顧客價值 (3 hours) 10. 溝通顧客價值: 整合行銷溝通策略 (3 hours) 11. 直效行銷與網路行銷: 建立直接顧客關係 (3 hours)
