Course Information
Price
HKD 3,300
CEF Reimbursable
CEF Reimbursable
Study Mode
Location
-
Course Overview
Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings: (1) CONTINUOUS ASSESSMENT (50%) & (2) FINAL EXAMINATION (50%) (B) Completion Requirements: (1) Students need to pass the module at 50% (C) CEF Reimbursement Requirements: (1) Students need to pass the module at 50% (2) ATTENDANCE: 70%
Entry Requirement / 入學要求
(1) Hold a recognized academic degree or professional qualification, and have at least 1 year of working experience; or (2) HKDSE/Diploma Yi Ji graduate, and have at least 2 years of working experience; or (3) Be a secondary school graduate and have at least 3 years of working experience
Instructor's Qualifications / 導師資歷
(1) a recognized higher degree and at least 5 years working experience in registry or quality assurance gained in the tertiary education sector; (2) strong leadership, interpersonal and communication skills, and excellent command of written and spoken English and Chinese; and (3) possess at least 5 years relevant experience in course management
QR Number / 資歷名冊登記號碼
14/003296/L4
QF Level / 資歷架構級別
4
CEF Registration Invalid From / 基金課程登記失效日期
28-JUL-27
(A) Assessment Items and Their Weightings: (1) CONTINUOUS ASSESSMENT (50%) & (2) FINAL EXAMINATION (50%) (B) Completion Requirements: (1) Students need to pass the module at 50% (C) CEF Reimbursement Requirements: (1) Students need to pass the module at 50% (2) ATTENDANCE: 70%
Entry Requirement / 入學要求
(1) Hold a recognized academic degree or professional qualification, and have at least 1 year of working experience; or (2) HKDSE/Diploma Yi Ji graduate, and have at least 2 years of working experience; or (3) Be a secondary school graduate and have at least 3 years of working experience
Instructor's Qualifications / 導師資歷
(1) a recognized higher degree and at least 5 years working experience in registry or quality assurance gained in the tertiary education sector; (2) strong leadership, interpersonal and communication skills, and excellent command of written and spoken English and Chinese; and (3) possess at least 5 years relevant experience in course management
QR Number / 資歷名冊登記號碼
14/003296/L4
QF Level / 資歷架構級別
4
CEF Registration Invalid From / 基金課程登記失效日期
28-JUL-27
What You’ll Learn
1. 市場學入門 + 營銷環境 (2.5 hours) 2. 市場劃分 (2.5 hours) 3. 消費者市場 + 工商業市場 (2.5 hours) 4. 分銷途徑 (2.5 hours) 5. 定價策略 (2.5 hours) 6. 產品策略 (2.5 hours) 7. 推廣策略 + 互聯網市場推廣 (5 hours) 8. 市場資訊系統 + 市場控制 (5 hours) 9. 國際市場 (2.5 hours) 10. 關係市場學 (2.5 hours)
