Course Information
Price
HKD 151,450
CEF Reimbursable
CEF Reimbursable
Study Mode
Location
-
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Course Overview
Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings: (1) Module 1: Final exam 20%; Assignment 70%; Class participation 10% (2) Module 2: Mid-term test 20%: Assignment 30%; Presentation 30%; Class participation 20% (3) Module 3: Mid-term test 20%; Assignment 40%; Project 30%; Class participation 10% (4) Module 4, 10-11, 15: Final exam 30%; Assignment 30%; Project 30%; Class participation 10% (5) Module 5, 12: Final exam 20%; Assignment 30%; Project 40%; Class participation 10% (6) Module 6-7: Assignment 50%; Project 40%; Class participation 10% (7) Module 8: Final exam 30%; Mid-term test 10%; Project 50%; Class participation 10% (8) Module 9, 16: Mid-term test 20%; Assignment 30%; Project 40%; Class participation 10% (9) Module 13: Assignment 20%; Project 40%; Class participation 10%; Evaluation report of workplace supervisor in terms of student’s work attitude, knowledge, skills, work effectiveness and etc. 30% (10) Module 14: Assignment 40%; Project 50%; Class participation 10%; (11) Module 17: Mid-term test 30%; Assessment 25%; Presentation 10%; Project 35% (12) Module 18: Final Exam 30%; Assignment 60%; Class participation 10% (13) Module 19: Final Exam 30%; Mid-term test 10%; Assignment 50%; Class participation 10% (14) Module 20: Assignment 20%; Listening test 30%; Presentation 20%; Class participation 10%; Panel discussion 20% (15) Module 21: Mid-term test (10%); Assignment (40%); Project (40%); Class participation (10%) (16) Module 22-23: Final exam 90%; Assignment 10% (B) Completion Requirements and CEF Reimbursement Requirements: 1. at least 70% of the total contact hours of the CEF course; and 2. have passed the assessments (which is equivalent to 50%) of each course (refers to each module course); 3. have attained a cumulative GPA of at least 1.5.
Entry Requirement / 入學要求
a) Level 2 in five subjects in Hong Kong Diploma of Secondary Education (HKDSE) Examination including Chinese Language and English Language (no more than two Applied Learning subjects can be used in the application); or equivalent; or b) Pass in one A Level or two AS Level subjects, plus five passes in HKCEE including Level 2/Grade E in Chinese Language and English Language, or equivalent; or c) Satisfactory completion of the Yi Jin Diploma; or d) Aged 21 or above.
Instructor's Qualifications / 導師資歷
1. QUALIFIED TEACHING STAFF WILL BE DRAWN FROM LOCAL UNIVERSITIES, INDUSTRIES OR THE RELATED FIELDS, WITH A MASTER DEGREE OR ABOVE, AND 2. A MINIMUM OF TWO YEARS’ TEACHING EXPERIENCE IN RELEVANT DISCIPLINES OR EQUIVALENT PROFESSIONAL EXPERIENCE
QR Number / 資歷名冊登記號碼
08/001728/4
QF Level / 資歷架構級別
4
CEF Registration Invalid From / 基金課程登記失效日期
14-OCT-27
(A) Assessment Items and Their Weightings: (1) Module 1: Final exam 20%; Assignment 70%; Class participation 10% (2) Module 2: Mid-term test 20%: Assignment 30%; Presentation 30%; Class participation 20% (3) Module 3: Mid-term test 20%; Assignment 40%; Project 30%; Class participation 10% (4) Module 4, 10-11, 15: Final exam 30%; Assignment 30%; Project 30%; Class participation 10% (5) Module 5, 12: Final exam 20%; Assignment 30%; Project 40%; Class participation 10% (6) Module 6-7: Assignment 50%; Project 40%; Class participation 10% (7) Module 8: Final exam 30%; Mid-term test 10%; Project 50%; Class participation 10% (8) Module 9, 16: Mid-term test 20%; Assignment 30%; Project 40%; Class participation 10% (9) Module 13: Assignment 20%; Project 40%; Class participation 10%; Evaluation report of workplace supervisor in terms of student’s work attitude, knowledge, skills, work effectiveness and etc. 30% (10) Module 14: Assignment 40%; Project 50%; Class participation 10%; (11) Module 17: Mid-term test 30%; Assessment 25%; Presentation 10%; Project 35% (12) Module 18: Final Exam 30%; Assignment 60%; Class participation 10% (13) Module 19: Final Exam 30%; Mid-term test 10%; Assignment 50%; Class participation 10% (14) Module 20: Assignment 20%; Listening test 30%; Presentation 20%; Class participation 10%; Panel discussion 20% (15) Module 21: Mid-term test (10%); Assignment (40%); Project (40%); Class participation (10%) (16) Module 22-23: Final exam 90%; Assignment 10% (B) Completion Requirements and CEF Reimbursement Requirements: 1. at least 70% of the total contact hours of the CEF course; and 2. have passed the assessments (which is equivalent to 50%) of each course (refers to each module course); 3. have attained a cumulative GPA of at least 1.5.
Entry Requirement / 入學要求
a) Level 2 in five subjects in Hong Kong Diploma of Secondary Education (HKDSE) Examination including Chinese Language and English Language (no more than two Applied Learning subjects can be used in the application); or equivalent; or b) Pass in one A Level or two AS Level subjects, plus five passes in HKCEE including Level 2/Grade E in Chinese Language and English Language, or equivalent; or c) Satisfactory completion of the Yi Jin Diploma; or d) Aged 21 or above.
Instructor's Qualifications / 導師資歷
1. QUALIFIED TEACHING STAFF WILL BE DRAWN FROM LOCAL UNIVERSITIES, INDUSTRIES OR THE RELATED FIELDS, WITH A MASTER DEGREE OR ABOVE, AND 2. A MINIMUM OF TWO YEARS’ TEACHING EXPERIENCE IN RELEVANT DISCIPLINES OR EQUIVALENT PROFESSIONAL EXPERIENCE
QR Number / 資歷名冊登記號碼
08/001728/4
QF Level / 資歷架構級別
4
CEF Registration Invalid From / 基金課程登記失效日期
14-OCT-27
What You’ll Learn
Module 1 Chinese Business Communication (CH1640) (43 hrs + 2 hrs exam) Module 2 Putonghua Communication (CH1365) (43 hrs + 2 hrs mid-term test) Module 3 Communication Theory and Practice (CM1003) (43 hrs + 2 hrs mid-term test) Module 4 Interpersonal Communication (CM1205) (43 hrs + 2 hrs exam) Module 5 Cross Cultural Communication (CM1023) (43 hrs + 2 hrs exam) Module 6 Visual Ideas and Communication (CM2100) (45 hrs) Module 7 Creative Media and Video Production (CM1255) (45 hrs) Module 8 Principles of Public Relations (CM1105)(41 hrs + 2 hrs mid-term test + 2 hrs exam) Module 9 Public Relations Writing (CM1155) (43 hrs + 2 hrs mid-term test) Module 10 Organisational Communication (CM1173) (43 hrs + 2 hrs exam) Module 11 Media Relations & Crisis Communication (CM1245) (43 hrs + 2 hrs exam) Module 12 Event and Festival Management (CM1235)(43 hrs + 2 Hrs mid-term test) Module 13 Internship (Languages and Communication) (LC2000) (72 hrs) Module 14 Public Relations and Advertising Workshop (CM1250) (45 hrs) Module 15 Introduction to Marketing (MK1008) (43 hrs + 2 hrs exam) Module 16 Principles and Methods of Advertising (CM1240) (43 hrs + 2 hrs mid-term test) Module 17 Advertising Copywriting (CM1260) (45 hrs) Module 18 Chinese Reading and Writing (CH1130) (43 hrs + 2 hrs exam) Module 19 English Reading and Writing (EN1190) (42 Hrs + 1 hr mid-term test + 2 hrs exam) Module 20 English Listening and Speaking (EN1180) (43 hrs + 2 hrs listening test) Module 21 Creative and Critical Thinking (GE1435) (43 hrs + 2 hrs mid-term test) Module 22 Understanding China (Self-study + 1 hr exam) Module 23 Hong Kong in the Wider Constitutional Order (Self-study + 1 hr exam) *The sequence of delivery may vary in different intakes. CUSCS Exemption Policy: - A module taken at CUSCS or elsewhere will be recognized as equivalent to a CUSCS module if it is comparable in objectives and learning outcomes as QF Level or academic standard, and provides the student with sufficient knowledge to pursue his/her study at CUSCS. The total no. of units^ exempted should not exceed 50% of the total amount of CUSCS programme studied. ^Applicable for full-time programmes.
