Distance-Learning Certificate Course on Events, Exhibitions and Conference Management

The Meetings, Incentives, Conventions and Exhibitions (M.I.C.E.) industry has been developing and blooming rapidly during the last 20 years. It plays an important role in the travel and trade sectors providing opportunities and platforms for international trades. In the last decade, Asia Pacific region has been significantly the focus of such development to provide the facilities and infrastructure to support the expansion of this fast-growing industry. In Hong Kong, organizing meetings and events such as conventions and exhibitions make up a valuable sector of tourism and have contributed significantly in size and economic importance nowadays.

As it is a blooming industry, new professions have emerged to support this rapidly developing sector. Industry associations and tertiary institutes have taken up the challenge to provide industry-relevant educational programs and training courses for current and future expertise. This course is intended as a step-by-step guide for exhibitors, designers, contractors and their staff in planning, designing, controlling, budgeting and operating meeting and exhibition of these kinds. As meeting and exhibit facilities are offered in many kinds, the information
should also be of practical value for hotels, universities, institutions and training establishment as well as providing a
technical reference for convention organizers, tourist authoritiesand convention bureaus responsible for establishing and monitoring standards

OBJECTIVES
Upon completion of the programme, participants should:
- have the basic knowledge and principles on the MICE industry,
- understand thoroughly the techniques and the procedures required for planning, designing and controlling of functions;
- be able to apply the knowledge and skills to organize and operate events; and
- have a better understanding on performance evaluation.

DESIGNED FOR
This programme is specially designed for:
- people interesting in MICE industry;
- exhibitors, designers and contractors;
- staff working in convention organizers, public relation or marketing firms offering events for clients; and
- tourist board responsible for establishing and monitoring standards.