Building a Personal Brand for Career Success

3 Steps to an Authentic and Compelling Personal Brand

Are you ready to become a "brand in demand"? In today's transformed workplace, having a strong personal brand isn't just nice to have—it's essential for career success.

Why This Course Matters Now

The world of work has fundamentally changed. With hybrid workplaces, multigenerational teams, and increased competition, standing out authentically has never been more important. But here's the good news: building your brand is an opportunity to align who you are with what you do—and get recognized and rewarded for it.

What You'll Learn

Through our proven three-step personal branding process, you'll discover how to:

- Define your unique promise of value

- Tell your story authentically in both real and virtual worlds

- Expand your visibility and influence

- Move from being undifferentiated to becoming a "brand in demand"

Course Benefits

- Get paid what you deserve

- Become recognized as an authority in your field

- Take control of your career trajectory

- Build genuine confidence in your professional value

- Attract opportunities that align with your goals

Inside the Course

1. Know: Define Your Unique Promise of Value

- Uncover your authentic brand through self-reflection

- Identify your values, passions, and superpowers

- Understand what truly makes you stand out

- Learn about your brand from the outside in

- Create a compelling personal brand statement

2. Show: Tell Your Story in the Real and Virtual World

- Master first impressions (in just 7 seconds!)

- Craft a magnetic elevator pitch

- Transform your LinkedIn profile into a powerful brand asset

- Create engaging video content that connects

3. Grow: Expand Your Impact

- Build both credibility and visibility

- Make your mark in meetings and presentations

- Network authentically and effectively

- Develop your thought leadership

What Makes This Course Different

This isn't about creating a fake persona or following cookie-cutter advice. We focus on uncovering your authentic brand and communicating it strategically. You'll get:

- Practical, proven tools you can use immediately

- Real-world examples and scenarios

- Interactive exercises and templates

- A comprehensive personal branding workbook

- The Personal Brand Power Audit to measure your progress

Who Should Take This Course

- Professionals looking to advance their careers

- Leaders wanting to increase their influence

- Career changers seeking to reposition themselves

- Anyone ready to stand out authentically in their field

Ready to become a “brand in demand”? Your journey to authentic career success starts here.

William Arruda and Deborah Grayson Riegel