Introduction to Digital Media

Understanding Human Behavior, Media Management, and Social Media Law

This is the perfect introductory course for those looking to understand the world of digital media. User experience design is much more than creating interfaces; it’s a multidisciplinary approach to shaping how individuals engage with digital social media. Human psychology plays a crucial role in these interactions, especially in fostering a sense of "agency" — the confidence that users can effectively achieve their goals within the network. Equally important is understanding how social media platforms are shaped by the evolving legal and regulatory landscape, including data privacy laws, ethical standards, concerns about misinformation, and the influence of algorithmic bias. These forces significantly affect how people behave online and how platforms design user experiences.

In this course, participants will explore the intersection of social media design, user experience, and human behavior, gaining comprehensive knowledge to manage content development and steer future technologies. Students will delve into how design choices impact user engagement, affect societal trends, and drive important discussions around platform accountability and user trust. They will also gain a deeper understanding of the balance between user autonomy and platform control.

Rather than focusing on any specific tools or software, the course offers a holistic perspective on how digital social media environments shape human behavior, providing participants with strategic insights and a framework to navigate the complexities of the digital world.