Udemy

Marketing Analytics: The Full Marketing Research Masterclass

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  • 3,730 Students
  • Updated 11/2017
4.3
(474 Ratings)
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Course Information

Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
3 Hour(s) 20 Minute(s)
Language
English
Taught by
Business Hero
Rating
4.3
(474 Ratings)

Course Overview

Marketing Analytics: The Full Marketing Research Masterclass

#1 Course on Marketing Analytics: Become a marketing analytics & strategy expert

Would you like to become an expert in marketing analytics and learn the approach of emotion-based buying? Do you want to know how to use the means-end theory in order to get deep insights into one's psych and control it? Then this course is for you.


My name is Leon Chaudhari and I now already serve more than 22.000 students in 26 courses here on Udemy.


In this course, I will take you from a complete beginner in marketing to an expert in marketing analytics and strategy.


Here is what you are going to gain from enrolling in this course…


Our Masterclass course starts out by teaching you the fundamentals of quantitive and qualitative marketing strategies, afterwards you will receive my complete guide on customer research and market research which will introduce you to marketing analytics. We will then cover dozens of software tools and strategies to analyze and improve existing marketing strategies for brands, projects and solopreneurs.


You will learn the complete approach of emotion-based costumer research through the means-end theory. I will teach you how to take control over other peoples' decision making through means-end laddering and you will learn how to sell to people through emotions.

After watching this course, you will be able to...

  1. Know how to successfully prepare, conduct and analyze qualitative and quantitative research
  2. Unterstand emotion-based selling through the means-end theory & a concept called "laddering"
  3. Set up their own data-driven emotion-based marketing strategies and funnels
  4. Use Google tools like Google Trends, Google Shopping Insights & Consumer Barometer to do data-driven market research
  5. Master the skill of reverse-engineering marketing behavior by institutions, brand and solopreneurs
  6. Know how to analyze your competitor's/anyone's marketing strategies
  7. and much more!

When you are finished with this course, you will know how to apply the means-end theory. You will be an expert in marketing analytics and will master the skill of data-driven research.


Now, I want my students to always feel comfortable when they make a purchase, thats why I have uploaded multiple free videos for you to view at any time


Also, I offer you a 30 day money back guarantee


YOU HAVE NOTHING TO RISK BUT EVERYTHING TO GAIN!


It’s time to take action. This offer won’t last forever.


Go ahead and click the take this course right now button and I will see you in the course. Thanks again for enrolling!


Yours sincerely,


Leon Chaudhari


- instructor -

Course Content

  • 5 section(s)
  • 26 lecture(s)
  • Section 1 Introduction
  • Section 2 Marketing Analytics - The Complete Guide on Marketing Analytics & Means-end
  • Section 3 Reverse Engineering: How to set up a marketing strategy
  • Section 4 Marketing analysis & tools
  • Section 5 Thank you!

What You’ll Learn

  • Know how to successfully prepare, conduct and analyze qualitative and quantitative research, Unterstand emotion-based selling through the means-end theory & a concept called "laddering", Set up their own data-driven emotion-based marketing strategies and funnels, Use Google tools like Google Trends, Google Shopping Insights & Consumer Barometer to do data-driven market research, Master the skill of reverse-engineering marketing behavior by institutions, brand and solopreneurs, Know how to analyze your competitor's/anyone's marketing strategies


Reviews

  • S
    Swift/BOproperties Limited
    5.0

    INSIGHTFUL

  • A
    Aditi Vishwakarma
    3.5

    Some of the tools are not valid now, or may be i can access them providing links may help.

  • J
    Jessica Mohapatra
    2.5

    Had expected more about how market research can be conducted for a particular industry, this felt like advertising the various tools, one case story for an industry would make this case interesting.

  • C
    Chan Yen Feng
    3.5

    Starts off with a little too general, but provides great resources on where to do market research!

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