Course Information
Course Overview
Consumer Psychology
Do you want to be genuinely certified? All it takes is ONE BAD REVIEW that could cause a catastrophe for your respective industry.
Why take the chance? The answer is
· Do you really know what your clients expect?
· How would you gain their trust?
· Can you afford the price to be labelled as DISHONEST?
Register and complete this course to be certified!
Who is this course for?
· Individuals who are curious about marketing techniques in beauty business
· Business management and administration candidates in beauty industry
· Entrepreneurs of any industry up to mid-level
· Individuals interested in starting a beauty business
What does the content cover?
· Introduction to Becoming a Beautypreneur (Part 4)
· Brief History of Modern Marketing
· Psychoanalytic Theory (Freudian)
· Pavlovian Theory
· Veblenian Social Psychological Model
· Theory of Reasoned Action
· Engel, Kollet, Blackwell (EKB) Model
· Motivation-Need Theory
· Hawkins Stern Impulse Buying
· Consumer Profiling
· Benefits of Understanding Consumer Profiling
By enrolling in this course, you’ll get the followings:
· 1 hour 32 minutes on-demand lecture video found in the course
· 11-Lecture Series in this course
· User support – FAQ : If you have any inquiries, please do not hesitate to contact us.
· Be GENUINELY CERTIFIED to manage clients in the business industry (certificate issued by European Wellness Aesthetic Academy).
Course Content
- 11 section(s)
- 11 lecture(s)
- Section 1 Introduction
- Section 2 Modern Marketing
- Section 3 Theory
- Section 4 Theory
- Section 5 Model
- Section 6 Theory
- Section 7 Model
- Section 8 Theory
- Section 9 Impulse Buying
- Section 10 Profiling
- Section 11 Profiling
What You’ll Learn
- Consumer psychology theories, Application of theories in practice, Client profiling, Building your brand ambassadors