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Becoming a Beautypreneur: Part 4

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  • 17 Students
  • Updated 3/2021
4.8
(03 Ratings)
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Course Information

Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 32 Minute(s)
Language
English
Taught by
European Wellness Aesthetic Academy
Rating
4.8
(03 Ratings)
4 views

Course Overview

Becoming a Beautypreneur: Part 4

Consumer Psychology

Do you want to be genuinely certified? All it takes is ONE BAD REVIEW that could cause a catastrophe for your respective industry.


Why take the chance? The answer is

· Do you really know what your clients expect?

· How would you gain their trust?

· Can you afford the price to be labelled as DISHONEST?

Register and complete this course to be certified!


Who is this course for?

· Individuals who are curious about marketing techniques in beauty business

· Business management and administration candidates in beauty industry

· Entrepreneurs of any industry up to mid-level

· Individuals interested in starting a beauty business


What does the content cover?

· Introduction to Becoming a Beautypreneur (Part 4)

· Brief History of Modern Marketing

· Psychoanalytic Theory (Freudian)

· Pavlovian Theory

· Veblenian Social Psychological Model

· Theory of Reasoned Action

· Engel, Kollet, Blackwell (EKB) Model

· Motivation-Need Theory

· Hawkins Stern Impulse Buying

· Consumer Profiling

· Benefits of Understanding Consumer Profiling


By enrolling in this course, you’ll get the followings:

· 1 hour 32 minutes on-demand lecture video found in the course

· 11-Lecture Series in this course

· User support – FAQ : If you have any inquiries, please do not hesitate to contact us.

· Be GENUINELY CERTIFIED to manage clients in the business industry (certificate issued by European Wellness Aesthetic Academy).

Course Content

  • 11 section(s)
  • 11 lecture(s)
  • Section 1 Introduction
  • Section 2 Modern Marketing
  • Section 3 Theory
  • Section 4 Theory
  • Section 5 Model
  • Section 6 Theory
  • Section 7 Model
  • Section 8 Theory
  • Section 9 Impulse Buying
  • Section 10 Profiling
  • Section 11 Profiling

What You’ll Learn

  • Consumer psychology theories, Application of theories in practice, Client profiling, Building your brand ambassadors


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