Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Duration
1 Hour(s) 19 Minute(s)
Language
English
Taught by
John Colley
Rating
Course Overview
Copywriting the 80:20 way - Discover 12 Easy to implement Copywriting Secrets to improve your Copywriting today!
Do you want to improve your Copywriting in 12 simple steps!
The Pen is mightier than the Sword - if you know how to use it!
As a Gift of Knowledge to you, I have made Section 3: Bonus - Mini Copywriting Course free to preview, even if you choose not to enroll.
Selling online requires expertise and skill - I want to save you hours of research by taking you through my 12 Secret Steps to Great Copy Writing
This 45 minute course will teach you about 12 key aspects of writing great copy:
1. AIDA
2. Audience
3. Format
4. Pain
5. Objections
6. Scarcity
7. Headlines
8. Benefits
9. Endorsements
10. Risk
11. Readability
12. Simplicity
"The best thing a human being can do is to help another human being know more"
Charlie Munger, Billionaire and Vice Chairman Berkshire Hathaway
As with all my Courses:
You will have unlimited lifetime access at no extra costs, ever
All future additional lectures, bonuses in this Course are always free once you have enrolled
My help is always available to you if you get stuck or have a question
“The most important investment you can make is in yourself.”
Warren Buffet, Chairman Berkshire Hathaway
When you complete this course, you will be able to apply each of the 12 Steps to your copywriting today. These are key principles which can guide you to write more effectively without having to spend hours reading long books or hunting for information about writing on the internet.
Each Step is designed to be:
Concise
Simple
Actionable
Over 101,000 students have enrolled in my Udemy courses, this is what one of them said about this course:
" I enjoyed this course and benefitted a great deal. John is upbeat and enthusiastic in his approach and explains the steps involved clearly. He is to the point and ends each of his video tutorials with a CTA. He speaks clearly and keeps me engaged all the way to the end." B.D. Five Star
Enroll today and start improving your writing, your sales and your profits!
Course Content
- 4 section(s)
- 24 lecture(s)
- Section 1 Introduction
- Section 2 12 Secret Steps
- Section 3 Bonus - Mini Copywriting Course
- Section 4 Wrap Up and Summary
What You’ll Learn
- As a Gift of Knowledge to you, I have made Section 3: Bonus - Mini Copywriting Course free to preview, even if you choose not to enroll, Understand the Key Motivators of Selling, Learn the Basic Psychology of Selling, Discover the Four Key Ingredients of Effective Copywriting, Learn how to address your Audience effectively, Why pain is a great trigger to capture attention, How to deal effectively with your readers objections, Understand why your reader will want what he cannot have, Grasp the true value of a captivating headline, Understand why your reader is selfish and how to use that to your advantage, Discover the true value of social proof and why people follow, Understand how to remove risk to increase conversions, How to write in a way that anyone can understand you, What is meant by the KISS principle when applied to copywriting
Skills covered in this course
Reviews
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MMartin Carter
A good overview; having the content split into short sections was useful. I do feel it was a little light on content overall, but it provided some thought-provoking and implementable points nonetheless. Engaging presentation style.
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DDavida Gayden
BI liked the course, some of it I already knew from perusing YouTube, but John is very precise and I liked that. I would like to learn more, this is just the introduction. I'd like to see his more in-depth training.
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RRicky Hart II
Great introduction to copy writing. Good solid information. Though the intro and outro music is a bit over done. This is a good course for absolute beginners.
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SShelby Knapp
It would have been beneficial ( for me) to have seen examples and pointed out the do's and don't.
