Course Information
- 15 May 2026 (Fri) 6:45 PM - 9:45 PM
Course Overview
Introduction
This course introduces students to the production process of social media videos and reels. It explores the various types and formats of videos, covering essential stages including pre-production planning, video shooting techniques, post-production editing, and AI-powered enhancements to elevate content quality.
Start Date
15/05/2026
Schedule : Friday
Time : 18:45 - 21:45
What You’ll Learn
Content
1. Trends for Social Media Videos – what works on Facebook/Instagram Reels and YouTube Shorts?
2. Concepts and Ideation – audience targeting, storytelling for short-form content
3. Pre-production Planning – storyboarding, shot lists, resource planning
4. Video Shooting Techniques – lighting, framing, mobile devices versus professional gear
5. Video Editing Fundamentals – transitions, pacing, audio sync
6. AI-Powered Video Enhancement – using GenAI tools for effects, captions, and style transfer
7. Platform Optimisation & Output – aspect ratios, compression, captions, accessibility