Hong Kong Management Association

Master of Science Marketing with Brand Management

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Course Information

Schedules
  • 11 Jul 2025 (Fri) 7:00 PM - 10:00 PM
Registration period
25 Feb 2025 (Tue) - 2 Apr 2025 (Wed)
Price
HKD 92,500 CEF Reimbursable
(Tuition fee HK$92,500
)
Study Mode
Duration
16 Month(s)
Language
English
Location
-
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Course Overview

Overview
Few businesses can afford to ignore international markets and competitors. This course has been designed to develop your knowledge and understanding of the strategic importance of brands and branding in an increasingly internationalised and globalised business environment. You will find that our course is theoretically robust with an emphasis on applied critical thinking and analysis. We seek to maximise your opportunity to put marketing theory into practice through the use of relevant case studies and projects.

Who should apply?
This MSc Marketing with Brand Management programme provides a comprehensive study of core marketing principles, with additional focus on brands and branding, enabling you to prepare for a career in marketing and brand management. Throughout the course, extensive use is made of contemporary marketing problems, which emphasise branding at the centre of strategic decision-making. You will also have the opportunity to study modules designed to develop your management skills. The focus of this course is the development of the strategic brand leaders of tomorrow.

What You’ll Learn

STUDY SCHEDULE
Each 30-credit module will generally have a nine-ten week study schedule as follows:
Week 1
Online Lecture
Friday
(7pm-10pm)
Week 2
Face-to-face Teaching
Saturday
(2pm-10pm)
Face-to-face Teaching
Sunday
(10am-5pm)
Week 3
Face-to-face Teaching
Wednesday
(7pm-10pm)
Face-to-face Teaching
Friday
(7pm-10pm)
Face-to-face Teaching
Saturday
(2pm-10pm)
Face-to-face Teaching
Sunday
(10am-5pm)
Week 4 Self-study, Revision and
Coursework
Week 5
Online Lecture
Friday
(7pm-10pm)
Week 6
Assessment Workshop
Friday
(By Appointment)
Weeks 7-8 Self-study, Revision and
Coursework
Week 9 Submission of Coursework
Each 15-credit module will generally have a five week study schedule as follows:

Week 1
Online Lecture
Friday
(7pm-9pm)
Week 2
Face-to-face Teaching
Friday
(7pm-10pm)
Face-to-face Teaching
Saturday
(2pm-10pm)
Face-to-face Teaching
Sunday
(10am-5pm)
Week 3 Assessment Workshop
Weekday (By appointment)
Week 4 Self-study, Revision and Coursework
Week 5 Submission of Coursework
Detailed schedule for each intensive seminar will be advised in due course.



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