Course Information
Registration period
Year-round Recruitment
Price
CEF Reimbursable
Study Mode
Duration
2 Year(s)
Language
Cantonese, English
Location
PolyU West Kowloon Campus
Certificate
- Available
- *The delivery and distribution of the certificate are subject to the policies and arrangements of the course provider.
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Course Overview
Why this programme?
- Articulation rate nearly 81% in 2020
- Meets the needs of promising new industries in Hong Kong, Macau and the Chinese mainland
- Year-round internship opportunities supported by industries
- Vocation-focused programme content
This programme aims to equip you with the professional attitude and the real-life knowledge and skills for embarking on careers related to exhibitions, conventions and conferences, and culture. Upon graduation, you will be competent to plan, promote, execute and monitor different business events.
For programme details, please visit: http://www.hkcc-polyu.edu.hk/prog/hd_em
What You’ll Learn
Curriculum Structure
You are required to take, in two years, 20 - 21 subjects in total, comprising 5 – 6 General Education Subjects and 15 Discipline-specific Subjects.
General Education Subjects
3 Compulsory Subjects
- Academic English (Business) I OR English for Academic Studies (Business) I
- Academic English (Business) II OR English for Academic Studies (Business) II
- Chinese Communication for College Students (Cantonese Version) C OR Chinese Communication for College Students (Putonghua Version) C OR Elementary Chinese E & C ~
2 - 3 Elective Subjects *# (from the following cluster areas)
- Community, Organisation and Globalisation
- History, Cultures and World Views
- Human Nature, Relations and Development
- Language and Communication
- Science, Technology and Environment
For the full list of more than 15 General Education subjects, please visit: http://www.hkcc-polyu.edu.hk/GEsubjects/8C121
Discipline-specific Subjects
12 Compulsory Subjects
- Convention and Exhibition Operations
- Corporate Event Operations
- Event Sales and Marketing
- Financial Accounting
- Information Technology for Business
- Introduction to Economics
- Introduction to Marketing
- Managing Organisations
- Mathematics and Statistics for College Students
- Special Events Planning
- The Events Industry
- Venue Operations
3 Elective Subjects # (from the following subjects)
- Advertising and Promotion
- Business Law
- Business Marketing
- Business Putonghua C
- Consumer Behaviour
- Cost Accounting
- Food Service Operations
- Fundamentals of Human Resources Management
- Hotel Operations
- Introduction to International Business
- Introduction to Tourism
- Marketing in China
- Negotiation Skills
- Service Management in Hospitality and Tourism Industry
- Workplace Practicum E & C
~Students who are non-Chinese speakers, or whose Chinese standards are at junior secondary level or below are required to take this subject.
*Students with Level 3 or above in any one HKDSE subject (other than English) only need to take two General Education elective subjects.
#Offering of individual elective subjects is subject to resources and quota availability.
Medium of Instruction: Most subjects are taught in English, although due to their nature and objectives, some subjects are taught in Chinese. Language subjects are taught in the language in question.
E & C English and Chinese
C Chinese
Skills covered in this course
Course Media
