Course Information
Schedules
- Sep 2025
Registration period
2 Jun 2025 (Mon) - 31 Aug 2025 (Sun)
Price
HKD 145,800
CEF Reimbursable
Scholarship Available
(Local Student's Total tuition fee for two years
HK$145,800–$172,530（學分: 60-71）
)
CEF Reimbursable
Scholarship Available (Local Student's Total tuition fee for two years
HK$145,800–$172,530（學分: 60-71）
)
Study Mode
Duration
2 Year(s)
Language
Cantonese, English
Location
Programme of PolyU Hung Hom Bay Campus 理大紅磡灣校園課程
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Course Overview
Why this programme?
- Well-equipped learning facilities: design studios, IT laboratories, metal and wood workshop, multi-purpose studios, and critique area
- Opportunities to participate in design projects for clients
- Guest lectures, seminars, international design forums, exhibitions, field trips; workplace and factory visits
- Annual exhibition and publication of students' final year projects
Providing you with training in Publication Design, Interactive Media Design, Digital Video Production, Logo Design and Visual Identity, Visual Literacy, Communication Theory, etc., this programme will equip you with the professional knowledge and technical skills required for further development in visual communication. After graduation, you will be able to pursue further studies in related disciplines or a career in a design discipline. In 2020, the articulation rate for this programme was 92%.
For programme details, please visit: http://www.hkcc-polyu.edu.hk/prog/ad_vc
What You’ll Learn
Curriculum Structure
You are required to take, in two years, 18 - 19 subjects in total, comprising 12 - 13 General Education Subjects and 6 Discipline-specific Subjects.
General Education Subjects
8 Compulsory Subjects
Language subjects
- Academic English (Design) I OR English for Academic Studies (Design) I
- Academic English (Design) II OR English for Academic Studies (Design) II
- Chinese Communication for College Students (Cantonese Version) C OR Chinese Communication for College Students (Putonghua Version) C OR Elementary Chinese E & C ~
Mathematics, IT and Critical Thinking subjects
- Creative and Design Thinking
- Mathematics in Design Context
- Multimedia Fundamentals
Discipline-relevant General Education subjects
- Fundamental Visualisation Skills
- Introduction to Visual Studies E & C
4 - 5 Elective Subjects*# (from the following cluster areas)
- Community, Organisation and Globalisation
- History, Cultures and World Views
- Human Nature, Relations and Development
- Language and Communication
- Science, Technology and Environment
For the full list of more than 50 General Education subjects, please visit: http://www.hkcc-polyu.edu.hk/GEsubjects/8C113
Discipline-specific Subjects
4 Compulsory Subjects
- Design Studio (Visual Communication)
- Final Project in Visual Communication
- Introduction to Design I
- Introduction to Design II
2 Elective Subjects# (from the following subjects)
- Applied Photography
- Digital Illustration and Hand Drawing
- Editorial Design and Publication Technology
- Interactive Digital Design
~Students who are non-Chinese speakers, or whose Chinese standards are at junior secondary level or below are required to take this subject.
*Students with Level 3 or above in any one HKDSE subject (other than English) only need to take two General Education elective subjects.
#Offering of individual elective subjects is subject to resources and quota availability.
Medium of Instruction: Most subjects are taught in English, although due to their nature and objectives, some subjects are taught in Chinese. Language subjects are taught in the language in question.
Skills covered in this course
Course Media
