Vocational Training Council

PROFESSIONAL CERTIFICATE IN PRODUCT DESIGN STRATEGIES AND BRANDING 產品設計策略及品牌企劃專業證書

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Course Information

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Course Overview

Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings: [Continuous Assessment: CA; End-of-Module Assessment: EA] (1) Product Design in Business Context (CA: 60%; EA: 40%. 1/3: Product presentation (30%) 2/3: Marketing strategy (30%) 3/3: Design proposal (40%)) (2) Product Prototyping and Manufacturing (CA: 60%; EA: 40%. 1/3: 3D product prototype (30%) 2/3: 3D product prototype analysis (30%) 3/3: 3D product prototype presentation (40%)) (3) Innovative Product Design and Strategy (CA: 60%; EA: 40%. 1/2: Product design proposal (60%) 2/2: Portfolio presentation (40%)) (B) Completion Requirements: (1) Passing mark of 50% or above for each module (C) CEF Reimbursement Requirements: (1) Satisfy the minimum attendance requirement of 70% for each module (2) Passing mark of 50% or above for each module

Entry Requirement / 入學要求
(1) Five HKDSE subjects at Level 2 or above, including English and Chinese Languages, or equivalent; or (2) Five HKCEE subjects at Grade E / Level 2 or above, including English and Chinese Languages, or equivalent; or (3) Mature applicants, i.e. those aged 21 or above with at least two years' relevant working experience, can be admitted.

Instructor's Qualifications / 導師資歷
(1) A recognized relevant honours degree or equivalent professional qualifications; AND (2) At least 3 years relevant working experience.

QR Number / 資歷名冊登記號碼
14/003630/L4

QF Level / 資歷架構級別
4

CEF Registration Invalid From / 基金課程登記失效日期
01-SEP-26

What You’ll Learn

(1) Product Design in Business Context (30 hours) (a) Understanding the Market Need and Target User (6 hours) (b) Business Objectives and Proposal Making (6 hours) (c) Planning and Launching Product in the Market (18 hours) (2) Product Prototyping and Manufacturing (18 hours) (a) Prototype Making from 3D Printing (Rapid-Prototype) (3 hours) (b) Production Planning and Safety Requirement (6 hours) (c) Essential Marketing Concepts and Strategies (9 hours) (3) Innovative Product Design and Strategy (42 hours) (a) Research and Analysis User Need (9 hours) (b) Management of Design Processes (12 hours) (c) Application of Cultural and Design Knowledge (12 hours) (d) Application of Visualization and Presentation Skills (9 hours)


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