Hong Kong Baptist University

MARKETING RESEARCH METHODS (MODULE FROM BACHELOR OF COMMERCE (HONOURS) IN MARKETING)

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Course Information

Price
Study Mode
Location
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Course Overview

Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings: (1) Class Participation (10%) (2) Individual Assignment (20%) (3) Group Rescarch Project (30%) (4) Examination (40%) (B) Completion Requirements and CEF Reimbursement Requirements: (1) At least 50% passing marks in the overall assessment (2) Attendance requirement: 70%

Entry Requirement / 入學要求
1. Graduates of Associate Degree or Higher Diploma 2. Equivalent qualifications (equivalent to Associate Degree or Higher Diploma (QF Level 4)) assessed by College/School (i.e. CIE/SCE)

Instructor's Qualifications / 導師資歷
HOLDER OF MASTER'S OR DOCTORAL DEGREE

QR Number / 資歷名冊登記號碼
14/003064/L5

QF Level / 資歷架構級別
5

CEF Registration Invalid From / 基金課程登記失效日期
14-AUG-27

What You’ll Learn

1. Introduction to Business and Marketing Research (3 hours) 2. Research Design (9 hours) 3. Data Collection (6 hours) 4. Data Analysis (20 hours) 5. Results Presentation (1 hour)


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