Course Information
Price
HKD 25,083
CEF Reimbursable
CEF Reimbursable
Study Mode
Location
-
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Course Overview
Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings: (1) Class Participation/Discussion (20%) (2) Assignment(s) (40%) (3) Examination (40%) (B) Completion Requirements and CEF Reimbursement Requirements: (1) Overall passing grade: C- (Equivalent to overall passing mark 50%) (2) Minimum 70% Attendance.
Entry Requirement / 入學要求
a) A bachelor’s degree from a recognized university or comparable institution; or a professional qualification deemed to be equivalent; b) English proficiency *R2; c) A satisfactory performance in the admissions interview; and d) GMAT is not required but highly encouraged. Remarks: 1) Applicants should submit a personal statement of not more than 500 words on their motivation to study the programme, as part of the application materials. R2) Since English is the medium of instruction, applicants should possess a good command of English, both written and spoken. If English was not the medium of instruction for the first degree, applicants are required to provide evidence of English proficiency, eg. English standard with a minimum TOEFL score of 550 (paper-based) / 79 (internet-based) or IELTS overall band score of 6.5 or qualifications deemed to be equivalent.
Instructor's Qualifications / 導師資歷
Full-time faculty members with experience in teaching field; AND Promonent professors OR business practitioners with at least Master degress serving as Visiting Schloars OR Adjunct professors may give guest lectures in the course.
QR Number / 資歷名冊登記號碼
12/000193/6
QF Level / 資歷架構級別
6
CEF Registration Invalid From / 基金課程登記失效日期
06-SEP-27
(A) Assessment Items and Their Weightings: (1) Class Participation/Discussion (20%) (2) Assignment(s) (40%) (3) Examination (40%) (B) Completion Requirements and CEF Reimbursement Requirements: (1) Overall passing grade: C- (Equivalent to overall passing mark 50%) (2) Minimum 70% Attendance.
Entry Requirement / 入學要求
a) A bachelor’s degree from a recognized university or comparable institution; or a professional qualification deemed to be equivalent; b) English proficiency *R2; c) A satisfactory performance in the admissions interview; and d) GMAT is not required but highly encouraged. Remarks: 1) Applicants should submit a personal statement of not more than 500 words on their motivation to study the programme, as part of the application materials. R2) Since English is the medium of instruction, applicants should possess a good command of English, both written and spoken. If English was not the medium of instruction for the first degree, applicants are required to provide evidence of English proficiency, eg. English standard with a minimum TOEFL score of 550 (paper-based) / 79 (internet-based) or IELTS overall band score of 6.5 or qualifications deemed to be equivalent.
Instructor's Qualifications / 導師資歷
Full-time faculty members with experience in teaching field; AND Promonent professors OR business practitioners with at least Master degress serving as Visiting Schloars OR Adjunct professors may give guest lectures in the course.
QR Number / 資歷名冊登記號碼
12/000193/6
QF Level / 資歷架構級別
6
CEF Registration Invalid From / 基金課程登記失效日期
06-SEP-27
What You’ll Learn
1. MARKETING AND THE MARKETING ENVIRONMENT (1.5 HOURS) 2. MARKETING WITHIN THE ORGANISATIONAL CONTEXT (2 HOURS) 3. MARKETING IN THE INFORMATION AGE (3 HOURS) 4. MARKETING PLANNING AND FORECASTING (2 HOURS) 5. MARKET SEGMENTATION (2 HOURS) 6. CONSUMER AND ORGANISATIONAL BUYING BEHAVIOUR (4.5 HOURS) 7. PRODUCT PLANNING AND DEVELOPMENT (3 HOURS) 8. PRODUCT MIX STRATEGIES (3 HOURS) 9. SETTING THE RIGHT PRICE, PRICING STRATEGIES AND POLICIES (3 HOURS) 10. MARKETING CHANNELS (3 HOURS) 11. THE PROMOTIONAL PROGRAMME (1.5 HOURS) 12. MANAGEMENT OF ADVERTISING, SALES PROMOTION, PUBLIC RELATIONS AND PERSONAL SELLING (4.5 HOURS) 13. INTERACTIVE MARKETING AND THE MARKETPLACE (3 HOURS) 14. MARKETING IMPLEMENTATION AND GLOBAL MARKETING (1 HOUR) 15. SOCIALLY RESPONSIBLE MARKETING (2 HOURS) TOTAL 39 HRS.
